# Award Show Prediction Videos Veteran Writer Discusses the Nominees for 2012 Best Rap Album By Jonathon Brown | Published 2012-12-10 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/2012-best-rap-album References: [rapradar](http://rapradar.com/2012/12/07/the-truth-who-should-win-best-rap-album-grammy/) & [grammy](http://www.grammy.com/nominees) The 2012 Best Rap Album nominees were announced this week along with the rest of the [Grammy categories](https://www.trendhunter.com/trends/grahammy-ice-cream). In this brief cultural commentary by longtime [hip hop journalism](https://www.trendhunter.com/trends/paper-planes-1) Elliot Wilson, he breaks down the five nominees for 2012 Best Rap Album and talks about his prediction for who will win. This year's nominees include 2 Chainz, Rick Ross, The Roots, Drake and Nas. This video blog is part of Elliot Wilson's weekly series entitled The Truth. In these video blogs, Wilson chooses a current event or topic and presents both sides of the debate before giving his opinion. In this case, he gives props to all the nominees but narrows his choice for 2012 Best Rap Album to Nas and Drake. ## Trend Insights (Trend Hunter) - Score: 0.4/10 - Popularity: 3% | Activity: 1% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Key Themes Behind This Trend - **Music Award Show Prediction Videos:** Creating video content for predicting award show outcomes can attract a passionate audience and drive engagement across social media platforms. - **Cultural Commentary Videos:** Producing regular video content featuring discussions about current events and cultural opinions can be a disruptive innovation opportunity for building an engaged and dedicated following. - **Hip Hop Journalism:** Covering hip hop culture with a journalistic approach and creating video content that brings an insider perspective to this community can create a valuable and unique niche in media. ### Where This Applies - **Music:** Creating prediction content for music award shows can be a new way of driving audience engagement and attracting followers to a brand, artist or platform. - **Entertainment News:** Producing cultural commentary videos regularly can be an innovative way for media outlets to present a unique perspective on current events and expand the audience base. - **Video Content Production:** Establishing a unique voice in hip hop journalism can be a differentiator in the crowded video content production industry and create a new trend in covering music and culture. ## Related on Trend Hunter - [Hip-Hop Craft Beer Collabs](https://www.trendhunter.com/trends/beer-collab.md) - [Engaging Rap Trivia Games](https://www.trendhunter.com/trends/rap-trivia.md) - [TikTok Rap Campaigns](https://www.trendhunter.com/trends/oi-tiktok.md) - [Personalized AI Album Covers](https://www.trendhunter.com/trends/ai-album-covers.md) - [Rapper-Honoring Cannabis Strains](https://www.trendhunter.com/trends/death-row-records-cannabis.md) - [Rapper-Backed Apparel Capsules](https://www.trendhunter.com/trends/ovo-5.md) - [Interactive Music Awards Livestreams](https://www.trendhunter.com/trends/skip-orange-carpet.md) - [Music Event-Supporting Partnerships](https://www.trendhunter.com/trends/2025-mtv-video-music-awards.md) - [Rapper-Hosted Live Concerts](https://www.trendhunter.com/trends/lil-wayne-1.md)