# Apocalyptic Obsession Armida Ascano Reveals Her Top Five Trends on the 2012 Apocalypse By Remy Choo | Published 2012-12-20 | TH Video Source: Trend Hunter, https://www.trendhunter.com/trends/2012-apocalypse References: [youtu.be](http://youtu.be/pTzp0irsty4)  Just four days before Christmas, some people believe that the 2012 Apocalypse will arrive as the Mayan calendar predicted. All this commotion, however, has also given rise to a number of interesting apocalypse-themed products and ideas. These ideas include [apocalypse emergency kits](https://www.trendhunter.com/trends/alastair-philip-wiper), [military-grade zombie-fighting weaponry](https://www.trendhunter.com/trends/ukrainian-brand-rbtnk) and equipment, redesigned horror-themed logos, Armageddon-themed tattoos, and [zombie-themed tarot cards](https://www.trendhunter.com/trends/tarotinspired-phone-case). It’s ironic to know that the end of the world can spell new beginnings for creative products and ideas. Armida Ascano is an Editor and Academy Strategist at TrendHunter.com. She is a fan of the hit television series ‘The Walking Dead’ and is obsessed about tarot cards, especially if they are related to the zombie genre. Check out her five favorite trends related to [apocalyptic obsession](http://youtu.be/pTzp0irsty4) here. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 30% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [TH Video](https://www.trendhunter.com/thvideo) > [Editor Picks](https://www.trendhunter.com/editorpicks) ## Key Themes ### What's Driving This Trend - **Apocalypse Emergency Kits:** Opportunity to disrupt the emergency preparedness industry with apocalypse-themed kits and gear. - **Zombie-fighting Weaponry:** Opportunity for innovation in weapons technology and defense for the defense and military industries. - **Horror-themed Logos:** Opportunity to innovate branding for horror-themed products and media, such as films and television shows. ### Who This Affects Most - **Emergency Preparedness:** The emergency preparedness industry can take advantage of this trend to create new and unique disaster kits and gear. - **Defense and Military:** The defense and military industries can explore using new and unique weapons technology for use in zombie and other apocalyptic scenarios. - **Entertainment:** The entertainment industry, particularly horror-themed films and television shows, can create new branding and merchandising opportunities based around this trend. ## Related on Trend Hunter - [Fashionable Zombie Dolls](https://www.trendhunter.com/trends/zombaes-critter-chaos.md) - [AI Post-Apocalyptic Cities](https://www.trendhunter.com/trends/dune-universe.md) - [Globalized Spooky Destinations](https://www.trendhunter.com/trends/spooky-adventures.md) - [Sculpturally Formed Jewelry Collections](https://www.trendhunter.com/trends/cyber-zombie.md) - [Apocalyptic TV-Branded Gadgets](https://www.trendhunter.com/trends/elgato-x-fallout.md) - [Nature-Inspired Collections](https://www.trendhunter.com/trends/natureinspired-collection.md) - [Post-Apocalyptic Denim Collabs](https://www.trendhunter.com/trends/wrangler-x-the-last-of-us.md) - [Halloween-Themed Advent Calendars](https://www.trendhunter.com/trends/13-nights-of-halloween-advent-calendar.md) - [Astrology-Aligned Cosmetics](https://www.trendhunter.com/trends/maya-jama-x-rimmel.md)