# Alcohol Trend Report Use Our Analysis to Innovate Products and Marketing Campaigns By Taylor Keefe | Published 2012-04-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/2012-alcohol-trend-report1 References: [trendreports](http://www.trendreports.com/research/alcohol) Discover which alcohol trends are popular this year with Trend Hunter’s [2012 Alcohol Trend Report](http://www.trendreports.com/research/alcohol). From creative booze packaging to cutting-edge marketing campaigns, our report covers the hottest alcohol trends in 2012. Want to know what [alcohol ads](https://www.trendhunter.com/trends/anything-but-dry-january) are enticing consumers? Or how about innovative booze products that are popular with the college crowd? Featuring 527 examples of alcohol market research and 58 PRO Trends such as *Portable Boozing* and *Sippable Sweets*, our crowd-sourced data will provide marketers, advertisers and brand innovators with enough information to enhance market knowledge and better understand the trends shaping the current landscape of the alcohol industry. Don’t let today’s alcohol trends pass you by. Use the [2012 Alcohol Trend Report](http://www.trendreports.com/research/alcohol) to extract valuable insight that will keep you a step ahead of the competition. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 33% | Activity: 75% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Creative Booze Packaging:** Opportunity for disruptive innovation in designing unique and eye-catching packaging for alcoholic beverages. - **Cutting-edge Marketing Campaigns:** Opportunity for disruptive innovation in developing innovative and attention-grabbing marketing campaigns to promote alcohol brands. - **Portable Boozing:** Opportunity for disruptive innovation in creating convenient and portable alcohol products for on-the-go consumption. ### Industries Being Reshaped - **Alcoholic Beverages:** Opportunity for disruptive innovation in the alcoholic beverages industry by incorporating creative packaging and marketing techniques. - **Advertising and Marketing:** Opportunity for disruptive innovation in the advertising and marketing industry by exploring unique and cutting-edge campaigns for alcohol brands. - **Consumer Goods:** Opportunity for disruptive innovation in the consumer goods industry by developing portable and convenient alcohol products that cater to customer needs. ## Related on Trend Hunter - [Non-Invasive Digital Alcohol Campaigns](https://www.trendhunter.com/trends/jameson.md) - [Multi-Alcohol Variety Packs](https://www.trendhunter.com/trends/drink-variety-pack.md) - [Boozy Christmas Cocktail Packs](https://www.trendhunter.com/trends/12-cocktails-of-christmas.md) - [Bubbly Non-Alcoholic Beverages](https://www.trendhunter.com/trends/prosecgo.md) - [RTD No-Alcohol Cocktails](https://www.trendhunter.com/trends/booze-free-cocktails.md) - [Low-Alcohol Canned Wines](https://www.trendhunter.com/trends/tuttavia.md) - [Alcohol Alternative Campaigns](https://www.trendhunter.com/trends/free-af.md) - [Premium Zero-Proof Alcohol Alternatives](https://www.trendhunter.com/trends/sophisticated-alcoholfree-cocktails.md) - [Fruit-Forward Alcoholic Beverages](https://www.trendhunter.com/trends/fruitforward-alcoholic-beverages.md)