# Otherworldly Auto Spots This 2011 Volkswagen Super Bowl Commercial is Forceful By Jordan M | Published 2011-02-06 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/2011-volkswagon-super-bowl-commercial References: [fubiz.net](http://www.fubiz.net/2011/02/02/volkswagen-the-force/) & [vw](http://www.vw.com/en/models/passat.html) The Super Bowl is home to some of the most lucrative and coveted commercial time slots on television, and this humorous 2011 [Volkswagen](https://www.trendhunter.com/trends/volkswagen-2) Superbowl commercial is a perfect example of how the sporting event attracts the very best and brightest ads. Volkswagen partnered with [LucasFilm](https://www.trendhunter.com/trends/volkswagen-van) to make its 2011 Volkswagen Super Bowl commercial stand out with dramatic flair and style. With a commercial this skillfully assembled, I wouldn't be surprised if the featured Darth Vader also helped move some consumers to purchase a [Passat](https://www.trendhunter.com/trends/airconsole-1). ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 26% | Activity: 84% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Lucasfilm Advertising Collaborations:** There is an opportunity for brands to collaborate with filmmakers to create compelling and memorable advertisements. - **Humorous Super Bowl Commercials:** Brands can leverage humor in their Super Bowl commercials to captivate and engage a wide audience. - **Celebrity-endorsed Ad Campaigns:** Brands can explore partnerships with celebrities to create impactful ad campaigns that generate consumer interest. ### Industries Being Reshaped - **Film and Advertising:** The film industry can explore collaborations with advertising agencies to create innovative and captivating commercials. - **Marketing and Advertising:** Marketing agencies can specialize in creating humorous commercials for brands looking to engage with a broad audience during events like the Super Bowl. - **Branding and Celebrity Partnerships:** Companies in the branding industry can facilitate collaborations between brands and celebrities to create impactful ad campaigns. ## Related on Trend Hunter - [Sci-Fi-Themed Cars](https://www.trendhunter.com/trends/volkswagen-2.md) - [Reality-Bending Car Ads](https://www.trendhunter.com/trends/cargurus-latest-ad.md) - [Humorous Automotive Campaigns](https://www.trendhunter.com/trends/where-have-you-been.md) - [Sci-Fi Electric Vans](https://www.trendhunter.com/trends/volkswagen-van.md) - [Vampiric Car Commercials](https://www.trendhunter.com/trends/mercedesbenz-immortal-love.md) - [Sci-Fi-Inspired Kitchenware Commercials](https://www.trendhunter.com/trends/hexclad.md) - [Comedic Villain EV Commercials](https://www.trendhunter.com/trends/gm-dr-evil.md) - [Unconventional Vehicle Control Ads](https://www.trendhunter.com/trends/heart-of-joy.md) - [Humorous AI-Forward Spots](https://www.trendhunter.com/trends/act-like-you-know.md)