# Unlikely Celebrity Spokespersons The 2011 Super Bowl GoDaddy Commercial Features Joan Rivers By Jordan M | Published 2011-02-08 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/2011-super-bowl-godaddy-commercial References: [latimesblogs.latimes](http://latimesblogs.latimes.com/gossip/2011/02/joan-rivers-go-daddy-commercial.html) & [godaddy](http://www.godaddy.com/) Joan Rivers is one celebrity who has never shied away from stepping boldly into the spotlight, and her surprise appearance at the end of the 2011 Super Bowl GoDaddy commercial is no exception. With her face superimposed over the knockout body of Tabitha Taylor, Joan is this year’s ‘[GoDaddy Girl](https://www.trendhunter.com/trends/act-like-you-know)’ and the 2011 Super Bowl GoDaddy commercial has lit up the blogosphere as a result. Just like the [Betty White and Snickers commercial](https://www.trendhunter.com/trends/call-of-the-mustaches) from last year, Joan and GoDaddy have proved that even older celebrities can still make a big splash in advertising with a little creativity and playfulness. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 5% | Activity: 25% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Internet](https://www.trendhunter.com/internet) ## Key Themes ### Why This Trend Is Growing - **Celebrity Endorsements:** Exploring celebrity endorsements beyond traditional age and appearance requirements presents a disruptive innovation opportunity for brands. - **Humorous Advertising:** Using humor in advertising campaigns to gain traction on social media presents a disruptive innovation opportunity for brands. - **Non-traditional Spokespersons:** Using non-traditional celebrity spokespersons in advertising campaigns presents a disruptive innovation opportunity for brands. ### Industries Being Reshaped - **Advertising:** Incorporating unique or unexpected spokespersons in advertising campaigns provides a disruptive innovation opportunity for advertising agencies. - **Entertainment:** Collaborating with non-traditional celebrities for advertising campaigns presents a disruptive innovation opportunity for entertainment companies seeking to promote their brands. - **Marketing:** Exploring the use of non-traditional celebrity spokespersons in marketing campaigns presents disruptive innovation opportunities for marketing agencies. ## Related on Trend Hunter - [Humorous AI-Forward Spots](https://www.trendhunter.com/trends/act-like-you-know.md) - [Suspenseful Big Game Ads](https://www.trendhunter.com/trends/squarespace-2026-super-bowl.md) - [Kickoff Footwear Commercials](https://www.trendhunter.com/trends/skechers-big-game.md) - [Celebrity Super Bowl Commercials](https://www.trendhunter.com/trends/skechers-no-t.md) - [Cheeky Celeb-Inspired Fictional Characters](https://www.trendhunter.com/trends/meal-diamond.md) - [United Mascot Commercials](https://www.trendhunter.com/trends/instacart-super-bowl.md) - [Cheeky Series Star Campaigns](https://www.trendhunter.com/trends/superbowl-ad-with-aubrey-plaza.md) - [Power-Packed Yogurt Ads](https://www.trendhunter.com/trends/surprising-strength.md) - [Humorous Snack Commercials](https://www.trendhunter.com/trends/ritz-salty-club.md)