# Boring Car Campaigns The 2011 Subaru Mediocrity Pokes Fun at Dull Four-Doors By Michael Hines | Published 2010-10-08 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/2011-subaru-mediocrity References: [autoblog](http://www.autoblog.com/2010/10/05/subaru-launches-2011-mediocrity-marketing-campaign-w-video/) & [subaru](http://www.subaru.com/content/static/fightmediocrity/index.html) Drivers who want neither frills nor thrills need to check out the 2011 Subaru Mediocrity. The 2011 Mediocrity is the figurehead of Subaru's hilarious new marketing campaign. Subaru decided to poke fun at all of the boring sedans out there by making one of their own. They have gone as far as they can to make the 2011 Subaru Mediocrity seem like a legitimate car. There are numerous videos, spy shots and even a website devoted to this vanilla sedan. Check out the hilarious video above to see just how the 2011 Subaru Mediocrity was conceived and came to be. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 45% | Activity: 92% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What Makes This Trend Stand Out - **Satirical Car Campaigns:** Opportunity to create humorous and memorable campaigns that poke fun at traditional car marketing. - **Minimalist Car Design:** Opportunity to appeal to drivers who want a car that gets the job done without any unnecessary frills or features. - **Viral Marketing for Cars:** Opportunity to create engaging content that appeals to younger, social media-savvy audiences. ### Sectors Adopting This - **Automotive:** Opportunity to innovate in marketing strategy and vehicle design to appeal to a wider audience. - **Advertising:** Opportunity to think outside the box and create satirical campaigns that stand out from the usual car advertisements. - **Social Media:** Opportunity to leverage social media platforms to create viral content that generates buzz for automotive brands and campaigns. ## Related on Trend Hunter - [Humorous Automotive Campaigns](https://www.trendhunter.com/trends/where-have-you-been.md) - [Cheeky Auto Campaigns](https://www.trendhunter.com/trends/he-got-money.md) - [Reality-Bending Car Ads](https://www.trendhunter.com/trends/cargurus-latest-ad.md) - [Cheeky Electric Vehicles Ads](https://www.trendhunter.com/trends/koda-hijacks-competitors.md) - [Empowering Car Ads](https://www.trendhunter.com/trends/carmax1.md) - [Influencer-Starring Car Commercials](https://www.trendhunter.com/trends/toyota-2.md) - [Automotive Hot Sauces](https://www.trendhunter.com/trends/brz-hot-sauce.md) - [Social-First Car Campaigns](https://www.trendhunter.com/trends/reddit-car-share.md) - [Online Car Retailer Ads](https://www.trendhunter.com/trends/clutch-ad.md)