# Seductive Sumo Advertising This 2011 Subaru Forester Commercial is Heavy-Hitting Hilarity By Jordan M | Published 2011-02-14 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/2011-subaru-forester-commercial References: [youtube](http://www.youtube.com/watch?v=rOlluDJhXew&feature=player_embedded) & [subaru](http://www.subaru.ca/Launch01.aspx?OwnerId=7500) Sexy and sumo might not be two concepts that you would intuitively include in the same sentence, but that's probably because you haven't yet seen this hilarious 2011 [Subaru](https://www.trendhunter.com/trends/2025-subaru-forester-hybrid) Forester commercial. Featuring a deadpan performance from a [sumo wrestler](https://www.trendhunter.com/trends/tonys-chocolonely-advertisement) known as Byamba, the 2011 Subaru Forester Commercial is funny enough that it easily could have been a [Super Bowl contender](https://www.trendhunter.com/trends/squarespace-2026-super-bowl). The ad is definitely memorable and goes a long way towards celebrating both Subaru's cultural heritage and its comfortable ability to have fun with creative viral marketing. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 54% | Activity: 97% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Creative Viral Marketing:** Opportunity for businesses to create memorable and humorous advertisements that have the potential to go viral. - **Celebrating Cultural Heritage:** Opportunity to incorporate elements of cultural heritage in advertising to make it more impactful and relatable. - **Unconventional Casting:** Opportunity to feature unconventional and unexpected actors in advertisements to grab attention and create a lasting impression. ### Industries Being Reshaped - **Automotive:** Automotive companies can explore innovative and humorous advertising strategies to promote their vehicles. - **Marketing and Advertising:** Marketing and advertising agencies can leverage cultural heritage and unconventional casting to create engaging campaigns for their clients. - **Entertainment:** Entertainment industry can embrace viral marketing and unconventional casting to create buzz around movies, shows, and other forms of entertainment. ## Related on Trend Hunter - [Celebrity Super Bowl Commercials](https://www.trendhunter.com/trends/skechers-no-t.md) - [Reality-Bending Car Ads](https://www.trendhunter.com/trends/cargurus-latest-ad.md) - [Humorous Automotive Campaigns](https://www.trendhunter.com/trends/where-have-you-been.md) - [Influencer-Starring Car Commercials](https://www.trendhunter.com/trends/toyota-2.md) - [Mascot Sumo Showdowns](https://www.trendhunter.com/trends/sumo-showdowns.md) - [Power-Packed Yogurt Ads](https://www.trendhunter.com/trends/surprising-strength.md) - [Anthropomorphic Hair Ads](https://www.trendhunter.com/trends/hair-ballad.md) - [Sporty Fuel-Efficient SUVs](https://www.trendhunter.com/trends/2025-subaru-forester-hybrid.md) - [Automotive Hot Sauces](https://www.trendhunter.com/trends/brz-hot-sauce.md)