# Logo Reinvention The 2011 Starbucks Logo is Unlabeled But Distinct By Amelia Roblin | Published 2011-01-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/2011-starbucks-logo References: [huffingtonpost](http://www.huffingtonpost.com/2011/01/05/starbucks-new-logo_n_804809.html) & [starbucks](http://www.starbucks.com/preview) The [Starbucks](https://www.trendhunter.com/trends/starbucks-new-ads) Coffee Company has been around for almost 40 years and in light of that milestone, the new 2011 Starbucks logo has been unveiled. Having gotten quite used to the same green and brown emblem for the past 19 years, customers will soon be drinking from the brew's more simplified coffee cup branding. Casting a dark blend's shadow over international java companies, Starbucks has taken advantage of its globally-recognized symbol. Over the years the siren has been coming into closer focus, and now she is the face of the 2011 Starbucks logo entirely. No longer needing to spell our the company name, the new [paper cups](https://www.trendhunter.com/trends/better-cup-for-all) assert an unquestionable authority in the java-brewing business. Check out this [video](http://www.starbucks.com/preview) of Starbucks chairman and CEO Howard Schultz as he discusses the new 2011 Starbucks logo. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 72% | Activity: 76% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Simplified Branding:** Starbucks' logo redesign demonstrated that a simpler and more streamlined brand identity often appeals to consumers. - **Iconic Logos:** As demonstrated by Starbucks' new logo, iconic logos can become synonymous with a brand and eliminate the need for a brand name. - **Brand Recognition:** By focusing on building brand recognition, companies like Starbucks can establish themselves as industry leaders. ### Who This Affects Most - **Logo and Graphic Design:** Companies can capitalize on the trend of simplified branding by redesigning their logos or investing in modern graphic design. - **Food and Beverage:** Iconic logos have been used for many successful food and beverage brands, such as Coca-Cola or McDonald's, and can establish a brand's identity. - **Marketing and Advertising:** Marketing and advertising companies can offer clients assistance in building brand recognition and creating memorable logos. ## Related on Trend Hunter - [Cheeky Coffee Ads](https://www.trendhunter.com/trends/starbucks-new-ads.md) - [Restored Cafe Culture Retailers](https://www.trendhunter.com/trends/starbucks-coffee-house.md) - [Modernized Coffee Rebrands](https://www.trendhunter.com/trends/modernized-coffees.md) - [Gifting-Ready Cafe Merch Lines](https://www.trendhunter.com/trends/starbucks-holiday-merchandise.md) - [Proprietary Drink-Making Systems](https://www.trendhunter.com/trends/siren-system.md) - [Heritage-Inspired Cup Capsules](https://www.trendhunter.com/trends/new-era-3.md) - [Next-Generation Soda Branding](https://www.trendhunter.com/trends/new-pepsi-logo.md) - [Seasonal Coffee Launches](https://www.trendhunter.com/trends/starbucks-8.md) - [Soda Logo Rebranding Campaigns](https://www.trendhunter.com/trends/new-logo.md)