# 60s Road Trip Photoshoots Jesinta Campbell Sizzles for the Autumn/Winter 2011 Novo Shoes Campaign By Chalaine Mantha | Published 2011-03-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/2011-novo-shoes-campaign References: [sassisamblog](http://www.sassisamblog.com/2011/03/11/jesinta-campbell-novo-shoes-autumnwinter-full-campaign/) & [novoshoes.au](http://www.novoshoes.com.au/) Miss Universe Australia 2010 Jesinta Campbell looks like a 60s stunner in the Autumn/Winter 2011 Novo Shoes campaign. The beauty queen can be seen in a saucy road-trip photoshoot, which was photographed by Bronwyn Kidd, pumping gas and hanging out at a diner. The Autumn/Winter 2011 Novo Shoes campaign features shoes from the Travel in Style Collection. Shoes of all kinds can be found, such as [military-inspired boots](https://www.trendhunter.com/trends/ugg-autumn-winter-2025), sensually strappy sandals and ladylike heels. I love the wide range in the collection, featuring shoes perfect for nightclub dancing or a day at work. The colors of the shoes match the fall season as well, with dark browns, deep reds and other earth tones. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 88% | Activity: 90% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Key Themes Behind This Trend - **Retro Fashion:** Opportunity for fashion brands to create collections inspired by vintage styles of the 60s. - **Nostalgia Marketing:** Opportunity for brands to tap into consumers' desire for nostalgic experiences and products. - **Seasonal Color Palette:** Opportunity for beauty and fashion brands to align their product offerings with the colors of the fall season. ### Where This Applies - **Fashion:** Opportunity for fashion brands to leverage the popularity of retro fashion trends. - **Advertising:** Opportunity for brands to incorporate nostalgia marketing techniques into their advertising campaigns. - **Beauty:** Opportunity for beauty brands to develop makeup and nail products inspired by the seasonal color palette. ## Related on Trend Hunter - [Iconic Shoe Campaigns](https://www.trendhunter.com/trends/amina-muaddis-fallwinter-2023.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Sport-Infused Shoe Capsules](https://www.trendhunter.com/trends/june-ambrose-x-naturalizer.md) - [Global Tasmanian Footwear Campaigns](https://www.trendhunter.com/trends/well-worn-campaign.md) - [Empowering Woman-Inspired Campaigns](https://www.trendhunter.com/trends/how-lovely-to-be-a-woman.md) - [Bold Urban Winter Boots](https://www.trendhunter.com/trends/ugg-autumn-winter-2025.md) - [Modern-Day Travel Campaigns](https://www.trendhunter.com/trends/modernday-travel.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md)