# Straightforward Spectacle Campaigns The 2011 Lunettes Eyewear Campaign Gets Straight to Business By Jordan M | Published 2011-01-26 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/2011-lunettes-eyewear-campaign References: [knstrct](http://knstrct.com/2011/01/lunettes-eyewear-2011-collection/) & [lunettes-kollektion](http://www.lunettes-kollektion.com/) The 2011 Lunettes Eyewear Campaign does consumers a tremendous service by cutting out the nonsense and distractions that can oftentimes clutter up other company’s advertisements. Indeed oftentimes when it comes to [eyeglasses advertisements](https://www.trendhunter.com/trends/no-rules-club) it can seem like a game of "find the product," but the 2011 Lunettes Eyewear campaign does away with all that noise by simply focusing on [close-up shots of unadorned models](https://www.trendhunter.com/trends/il-pranzo-campaign) wearing their frames. The result is a refreshingly straightforward [ad campaign](https://www.trendhunter.com/trends/ikea-hides-price) that effectively and simply shows off what Lunettes Eyewear does best: its glasses. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 81% | Activity: 66% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What Makes This Trend Stand Out - **Minimalist Eyewear Advertising:** Cutting out distractions in eyewear campaigns to focus on the product. - **Simplicity in Image Composition:** Utilizing close-up shots of unadorned models to showcase eyewear frames. - **Straightforward Advertising Messaging:** Highlighting the core product features and benefits without any additional noise. ### Sectors Adopting This - **Eyewear:** Opportunity for eyewear brands to differentiate themselves by simplifying their advertising approach. - **Fashion:** Fashion brands can embrace minimalism in their campaigns to showcase their products with clarity. - **Advertising:** Opportunity for ad agencies to promote a straightforward and effective messaging strategy to clients. ## Related on Trend Hunter - [Reimagined Eyewear Campaigns](https://www.trendhunter.com/trends/hookipa-ultra-campaign.md) - [No-Nonsense Haircare Campaigns](https://www.trendhunter.com/trends/the-no-gimmicks-campaign.md) - [No-Nonsense Grooming Campaigns](https://www.trendhunter.com/trends/rock-face-makes-scents-campaign.md) - [Chic Statement Eyewear](https://www.trendhunter.com/trends/specsavers-eyewear.md) - [Concept Eyewear Campaigns](https://www.trendhunter.com/trends/bouquet-collection-1.md) - [Zero-Dollar Glasses Promotions](https://www.trendhunter.com/trends/zero-dollar-frames.md) - [Motocross-Inspired Eyewear Campaigns](https://www.trendhunter.com/trends/eyewear-campaigns.md) - [Pixelated Furnished Eyewear Stores](https://www.trendhunter.com/trends/lunet-eyewear.md) - [Smart Glasses-Compatible Ads](https://www.trendhunter.com/trends/rayban-meta-smart-glasses.md)