# Eco Trend Report Uncover the Environmental Trends Affecting Today's Marketplace By Katherinev123 | Published 2010-12-15 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/2011-eco-trend-report References: [trendreports](http://www.trendreports.com/eco-trend-report) With green living becoming a part of the consumer mindset, it's imperative that businesses stay up to date on the environmental trends shaping today's products and services. Trend Hunter's **[Eco Trend Report](http://www.trendreports.com/eco-trend-report)** comprises the eco market research that will help you gain insight into the changes occurring on the green scene. Including trends like *Avant-Gardening*, *Breathology* and *Container Construction*, our crowdsourced research explores everything from [recycling initiatives](https://www.trendhunter.com/trends/efficient-composting-technology) and [eco-friendly clothing](https://www.trendhunter.com/trends/material-matters-collection) to solar power project and electric cars. Understanding the world of the eco-minded consumer and green products and services is necessary for any brand going forward into 2011. Get valuable information and insight from Trend Hunter's **[Eco Trend Report](http://www.trendreports.com/eco-trend-report)** to spark your own green innovation and appeal to those making green lifestyle choices. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 22% | Activity: 86% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Avant-gardening:** Opportunity for businesses to develop innovative products and services that cater to the growing trend of eco-conscious gardening. - **Breathology:** Potential for disruptive innovation in industries such as air purifiers, green cleaning products, and indoor air quality monitoring systems. - **Container Construction:** Opportunity to explore new building methods and materials that focus on sustainability and repurposing shipping containers. ### Where This Applies - **Recycling Initiatives:** Industry ripe for disruptive innovation with the development of new recycling technologies and processes. - **Eco-friendly Clothing:** Potential for disruptive innovation in sustainable fashion industry by creating eco-friendly fabrics, production methods, and supply chain solutions. - **Solar Power Projects:** Opportunity for disruptive innovation in the renewable energy industry by improving solar panel efficiency and developing new solar technologies. ## Related on Trend Hunter - [Emerging Market Insights](https://www.trendhunter.com/trends/rising-trends.md) - [Business-Focused Environmental Responsibility Tools](https://www.trendhunter.com/trends/wildsight.md) - [Eco-Minded Malaysian Markets](https://www.trendhunter.com/trends/eco-shop.md) - [Modern Living Reports](https://www.trendhunter.com/trends/future-of-living.md) - [Ocean Plastic Laptop Bags](https://www.trendhunter.com/trends/targus.md) - [Festive Eco-Friendly Apparel](https://www.trendhunter.com/trends/earthytweens.md) - [ESG E-Commerce Programs](https://www.trendhunter.com/trends/seekxr.md) - [Green Career Marketplaces](https://www.trendhunter.com/trends/environmental-job-boards.md) - [Eco-Minded Leather Variants](https://www.trendhunter.com/trends/tata-international.md)