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# Accident-Avoiding Autos
The 2010 Volvo S60 Brakes on Detection of Pedestrians

By Katherinev123 | Published 2009-10-28 | Autos
Source: Trend Hunter, https://www.trendhunter.com/trends/2010-volvo-s60
References: [techeblog](http://www.techeblog.com/index.php/tech-gadget/2010-volvo-s60-automatically-detects-and-avoids-pedestrians) & [volvocanada](http://www.volvocanada.com/NewsAndEvents/NewS60Intro.aspx?lng=2)

I don’t really know the statistics for the number of people hit by a car each year, but I do know that often it’s not the driver’s fault. Pedestrians appear out of nowhere, whether they’re jaywalking or [cycling](https://www.trendhunter.com/trends/cyclist-safety1).

The 2010 [Volvo](https://www.trendhunter.com/trends/multiadaptive-safety-belt) [S60](https://www.trendhunter.com/trends/s60), however, incorporates futuristic technologies that can detect the position and direction of pedestrians around the car. It also tracks their velocity so that it can apply automatic brakes to avoid hitting the person in question.

The 2010 Volvo S60’s Pedestrian Detection System offers a huge safety advantage (not to mention, less chance of a lawsuit on your hands). Watch the video to see it in action!

## Trend Insights (Trend Hunter)

- Score: 6.4/10
- Popularity: 85% | Activity: 100% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos)

## Key Themes

### What's Driving This Trend

- **Pedestrian Detection Technology:** Opportunity for car manufacturers to develop and incorporate advanced technologies that can detect pedestrians and prevent accidents.
- **Automatic Braking Systems:** Potential for car manufacturers to improve and innovate upon automatic braking systems to prevent collisions with pedestrians.
- **Safety Advancements in Vehicle Technology:** Increasing demand for safety features that can reduce accidents and enhance driver and pedestrian safety.

### Who This Affects Most

- **Automotive Manufacturing:** Disruptive innovation opportunities for automakers to integrate advanced safety features into their vehicles.
- **Technological Innovation:** Opportunity for tech companies to develop and provide cutting-edge sensing technologies for collision avoidance systems.
- **Insurance and Liability:** Innovation opportunities for insurance companies to create new policies and services tailored for vehicles equipped with advanced safety systems.

## Related on Trend Hunter

- [Pedestrian-Detecting Crosswalks](https://www.trendhunter.com/trends/smart-pedestrian-crosswalk.md)
- [Autonomous Rear Safety Technologies](https://www.trendhunter.com/trends/collision-prevention-system.md)
- [Automated Adaptation Safety Belts](https://www.trendhunter.com/trends/multiadaptive-safety-belt.md)
- [Connected Vehicular Safety Systems](https://www.trendhunter.com/trends/audi-cv2x-technology.md)
- [Collision Alert Bike Systems](https://www.trendhunter.com/trends/roadio-system.md)
- [Collision Avoidance Dash Cams](https://www.trendhunter.com/trends/minieye-dash-cam.md)
- [Road-Monitoring Cyclist Systems](https://www.trendhunter.com/trends/advanced-driver-assistance-system.md)
- [Autonomous Road-Assessing Features](https://www.trendhunter.com/trends/lane-monitoring.md)
- [Safe-Focused Electric SUVs](https://www.trendhunter.com/trends/ex90-ev-suv.md)
