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# Greenified Winter Games
The 2010 Vancouver Olympics Go Green

By Luisa Amanda Gomes | Published 2010-02-18 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/2010-vancouver-olympics-go-green
References: [gorgeouslygreen](http://www.gorgeouslygreen.com/are-the-2010-olympics-green/) & [offsetters](http://www.offsetters.ca/)

The 2010 Vancouver Olympics go green for this term, as Canada attempts to be the greenest Olympics ever. As [medals](http://www.trendhunter.com/trends/2010-olympic-medals) for these events are made of recycled precious metals, the organizing committee, VANOC, also hope to offset a large portion of the carbon emissions caused by this world-watched event.

Sponsored by [Offsetters](http://www.vancouver2010.com/more-2010-information/sustainability/sustainability-videos/vancouver-2010-carbon-management-program-video_192570g172224-Iv.html), their official goal is cut down carbon emissons by 44%. From the money that’s saved, it will then be funneled into projects with a clean energy mandate in British Columbia. Furthermore, they also encourage spectators and sponsors to calculate their own personal carbon footprint at their website.

If you’re curious about your footprint, you should definitely check the website out.

## Trend Insights (Trend Hunter)

- Score: 1.2/10
- Popularity: 23% | Activity: 4% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco)

## Key Themes

### What Makes This Trend Stand Out

- **Recycled Medals:** Opportunity to innovate in the production of eco-friendly medals for sporting events.
- **Carbon Offset:** Opportunity to develop solutions to offset carbon emissions caused by large-scale events.
- **Personal Carbon Footprint:** Opportunity to create tools and services to help individuals calculate and reduce their carbon footprint.

### Sectors Adopting This

- **Sports:** Opportunity to implement sustainable practices in sporting events and competitions.
- **Energy:** Opportunity to invest in clean energy projects as part of sustainability efforts.
- **Environmental Consulting:** Opportunity to provide consulting services for carbon offset and sustainability initiatives.

## Related on Trend Hunter

- [Split-Surface Olympic Medals](https://www.trendhunter.com/trends/milanocortina-medals.md)
- [Gamified Sustainability Platforms](https://www.trendhunter.com/trends/the-carbon-games.md)
- [Fully Recycled Olympic Wear](https://www.trendhunter.com/trends/recycle-based-Olympic-polo.md)
- [Transformative Olympic Kits](https://www.trendhunter.com/trends/team-canada-kit.md)
- [Mountainous Milan Olympics Medals](https://www.trendhunter.com/trends/olympic-medal-design.md)
- [Winter Sports-Inspired Grocery Displays](https://www.trendhunter.com/trends/the-tops-produce-olympics.md)
- [Eco-Friendly Pub Guides](https://www.trendhunter.com/trends/green-pub-guide.md)
- [Sustainable Olympic Footwear Capsules](https://www.trendhunter.com/trends/vivaia.md)
- [Greenhouse Gas-Reducing Video Tools](https://www.trendhunter.com/trends/creative-optimizer.md)
