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# Wavy Magenta Frocks
For the 2010 Oscars Vera Farmiga Surfs the Red Carpet in Style

By Luisa Amanda Gomes | Published 2010-03-08 | Luxury
Source: Trend Hunter, https://www.trendhunter.com/trends/2010-oscars-vera-farmiga
References: [socialitelife.celebuzz](http://socialitelife.celebuzz.com/archive/2010/03/07/vera_farmiga_2010_academy_awards.php)

For the 2010 Oscars, Vera Famiga gets almost swallowed up by [fabulous magenta waves](https://www.trendhunter.com/trends/femininity-in-bloom). The [ruffled waves](https://www.trendhunter.com/trends/biomimicry-fashion) stop short at her bust, so on-lookers can appreciate the actress' beautiful complexion and stunning blue eyes.

The vast amount of berry-colored ruffles added drama to the Marchesa gown, which made the actress stand out on the [red carpet](https://www.trendhunter.com/trends/eva-green). This frock is absolutely bold and daring, so no wonder it made such waves at the event.

**Implications** - DIG DEEPER. WHY IS THIS MORE IMPORTANT NOW THAN EVER?

Products infused with glamorous or elaborate qualities will likely appeal to many consumers within the population's female demographic. This group of consumers will likely appeal to those products that enable them to feel feminine and beautiful.

## Trend Insights (Trend Hunter)

- Score: 2.9/10
- Popularity: 60% | Activity: 19% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion)

## Key Themes

### Why This Trend Is Growing

- **Elaborate Fashion:** Creating elaborate and bold fashion products that appeal to female demographic market.
- **Dramatic Fashion:** Developing fashion trending products that highlight creating dramatic fashion that allow people to make bold statement.
- **Glamorous Fashion:** The increase in demand for glamorous fashion that promotes making fashion statements among niche demographics.

### Industries Being Reshaped

- **Fashion Industry:** Creating fashion trending product line for the niche market that promotes bold and glamorous statement.
- **Entertainment Industry:** Creating fashion style that aligns with the entertainment celebrities to trend the style for larger market base.
- **Photography Industry:** Creating elaborate and dramatic glamour photography services to cater to women demographic with large acquisition premium.

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