# Olympic Mascot Madness The 2010 Vancouver Olympic Mascot Quatchi is a Star By Shelby Lee Walsh | Published 2010-02-18 | Special Source: Trend Hunter, https://www.trendhunter.com/trends/2010-olympic-mascot-quatchi References: [youtube](http://www.youtube.com/watch?v=lnSncdPP8VY&feature=related) The 2010 Vancouver [Olympic mascot](https://www.trendhunter.com/trends/mastodon-mascot) Quatchi is receiving a slew of attention compared to other mascots of past Olympic games. The friendly sasquatch with blue earmuffs is going viral with an epicly viral [line of merchandise](https://www.trendhunter.com/trends/officially-licensed-product) sporting his hairy face all over it. While the 2010 Vancouver Olympic Mascot Quatchi is the star of the show, his idol counterparts named Miga, Sumi and Mukmuk are also getting their own fair share of attention as well. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 59% | Activity: 90% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Special](https://www.trendhunter.com/special) > [Olympics](https://www.trendhunter.com/olympics) ## Key Themes ### What Makes This Trend Stand Out - **Viral Mascot Merchandise:** The popularity of the Vancouver Olympic mascot Quatchi's merchandise indicates a trend towards viral mascot merchandise. - **Increased Attention on Olympic Mascots:** The attention given to Quatchi and other counterparts shows that there is a trend towards increased focus and attention on Olympic mascots. - **Cultural Representation in Mascots:** The unique design and representation of the Vancouver Olympic mascots create a trend towards more diverse and culturally representative mascot designs. ### Sectors Adopting This - **Sports Merchandise Retail:** The popularity of Quatchi's merchandise creates an opportunity for innovation in sports merchandise retail. - **Advertising and Marketing:** The attention given to Quatchi and other mascots offers opportunities for disruptive innovations in advertising and marketing. - **Design and Branding:** The unique design and representation of the Vancouver Olympic mascots creates an opportunity for innovation in design and branding for mascots and sporting events. ## Related on Trend Hunter - [Mascot Sumo Showdowns](https://www.trendhunter.com/trends/sumo-showdowns.md) - [Fan-Lead Game-Day Experiences](https://www.trendhunter.com/trends/mascot-aura-audit.md) - [Fun-Loving Mascots](https://www.trendhunter.com/trends/chewbie.md) - [Adorable Japanese QSR Mascots](https://www.trendhunter.com/trends/dabuchi.md) - [Performance-Driven Olympic Athlete Kits](https://www.trendhunter.com/trends/team-canada-kits.md) - [Toaster Pastry Mascots](https://www.trendhunter.com/trends/pop-tarts-bowl.md) - [United Mascot Commercials](https://www.trendhunter.com/trends/instacart-super-bowl.md) - [Cultural Olympic Uniforms](https://www.trendhunter.com/trends/mongolia-winter-olympics.md) - [Reimagined Milkshake Mascots](https://www.trendhunter.com/trends/nesquick.md)