# Motley Manicure Fests The 2010 Nailympics Featured Freaky Fingernail Fashion By Amelia Roblin | Published 2010-09-26 | World Source: Trend Hunter, https://www.trendhunter.com/trends/2010-nailympics References: [newslite](http://newslite.tv/2010/09/24/nailympics-handsdown-the-oddes.html) & [olympiabeauty](http://www.olympiabeauty.co.uk/nailympics/) The 2010 Nailympics have just come to a close in London, attracting more participants than ever before in its 12-year run. Teams of [manicurists and artists](https://www.trendhunter.com/trends/10beauty) from 24 countries attended to partake and compete in countless [nail-embellishing activities](https://www.trendhunter.com/trends/orly-x-rubiks), from painting to [sculpture](https://www.trendhunter.com/trends/braille-nails). This was the sixth official annual event as part of the Olympia Beauty Show. Earls Court attracted great crowds to the 2010 Nailympics and expects to see even more British enthusiasm for the next one. Photo Credits: [Make it up Girl](http://makeupitgirl.blogspot.com/2010/09/fantasy-nails-at-nailympics-2010.html) | [Inspirationail](http://www.inspirationail.com/2010-nailympics-london/) ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 91% | Activity: 96% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Bizarre](https://www.trendhunter.com/bizarreworld) ## Key Themes ### Why This Trend Is Growing - **Manicure Competitions:** The rise of international manicure competitions like the Nailympics presents an opportunity for businesses to innovate in the nail care industry and create unique products and services that cater to the competitive nail art market. - **Nail Art Sculpture:** The growing trend of nail art sculpture showcased at events like the Nailympics opens up possibilities for artists and entrepreneurs to disrupt the nail salon industry by offering intricate and three-dimensional nail designs. - **Event-based Beauty Shows:** The success of events like the Nailympics highlights the demand for experiential beauty shows, creating an opportunity for organizers and exhibitors to showcase and market their innovative beauty products and services. ### Industries Being Reshaped - **Nail Care:** The emergence of manicure competitions emphasizes the need for the nail care industry to develop advanced products and techniques that enable participants to achieve impressive and intricate nail art designs. - **Nail Salon:** The popularity of nail art sculpture at events like the Nailympics calls for nail salons to adapt and offer specialized services and professional artists who can cater to the growing demand for unique and elaborate nail designs. - **Beauty Events:** The success of the Nailympics and similar beauty competitions emphasizes the potential for the beauty event industry to thrive and expand, providing a platform for beauty brands to showcase their latest innovations and engage with consumers. ## Related on Trend Hunter - [Nail Wellness Devices](https://www.trendhunter.com/trends/stimunail.md) - [Performance-Driven Nail Care Collabs](https://www.trendhunter.com/trends/official-nail-partner.md) - [Glamorous Sports Collabs](https://www.trendhunter.com/trends/glamnetic-x-fanatics-collection.md) - [Smart At-Home Nail Salons](https://www.trendhunter.com/trends/at-home-nail-salon.md) - [Crime-Inspired Press-On Nails](https://www.trendhunter.com/trends/aprs-x-liquid-death.md) - [Tactile Gel Manicures](https://www.trendhunter.com/trends/braille-nails.md) - [Gem-Encrusted Nail Care Accessories](https://www.trendhunter.com/trends/leighton-denny-crystal-nail-file.md) - [Empowered Dating Nail Bars](https://www.trendhunter.com/trends/nailing-dating.md) - [Robotic Manicure Machines](https://www.trendhunter.com/trends/10beauty.md)