# Affordable Eco-Supercars The 2010 Lotus Exige S240 is an Orange Dream Machine By TopDog | Published 2009-10-04 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/2010-lotus-exige-s240 References: [topspeed](http://www.topspeed.com/cars/lotus/2010-lotus-exige-s240-ar79899.html) & [lotuscars](http://www.lotuscars.com/) With some kick-ass aerodynamic restyling and a multitude of performance enhancing features, the new Lotus Exige S240 is every supercar lover's dream machine. There is one radical difference between the Lotus Exige S240 and most other supercars though--the price. This stunning high performance sport coupe is street legal and affordable, entering the market at a mere $65,690. With a highly efficient 240 HP intercooled and supercharged 1.8 Liter Toyota 2ZZ-GE, the ultra-light Lotus Exige S240 can go from 0 to 60 mph in only 4.1 seconds and is still capable of 26 mpg on the highway. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 36% | Activity: 47% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What's Driving This Trend - **Affordable Supercars:** Disruptive innovation opportunity: Develop more affordable supercars that cater to a wider market of performance car enthusiasts. - **Eco-supercars:** Disruptive innovation opportunity: Create supercars with eco-friendly features that appeal to environmentally conscious consumers. - **High Performance Sport Coupes:** Disruptive innovation opportunity: Design sport coupes with enhanced performance features to compete in the market. ### Who This Affects Most - **Automotive Industry:** Disruptive innovation opportunity: Introduce innovative pricing strategies and technologies to make high-performance vehicles more accessible. - **Green Technology Industry:** Disruptive innovation opportunity: Develop eco-friendly technologies for supercars that promote sustainability. - **Sports Car Manufacturing Industry:** Disruptive innovation opportunity: Explore cutting-edge engineering techniques to improve the performance and efficiency of sport coupes. ## Related on Trend Hunter - [Turbocharged British Sports Cars](https://www.trendhunter.com/trends/fourcylinder-car.md) - [Electric Sports Car Concepts](https://www.trendhunter.com/trends/theory-1.md) - [Sleek Track-Inspired E-Bikes](https://www.trendhunter.com/trends/type-136.md) - [British Electric Sports Cars](https://www.trendhunter.com/trends/lotus-eletre.md) - [Comfort-Centric Electric Cars](https://www.trendhunter.com/trends/eletre-suv.md) - [British Electric Luxury SUVs](https://www.trendhunter.com/trends/type-132.md) - [Affordable British Supercars](https://www.trendhunter.com/trends/noble-m500.md) - [Ultra-Exclusive Sports Car Programs](https://www.trendhunter.com/trends/lotus-advanced-performance.md) - [Electric Three-Wheel Roadsters](https://www.trendhunter.com/trends/threewheel-roadster.md)