# Virtual Tourist Flybys Barranco in Lima, Peru Wins 2010 Google Model Your Town By Katie Cordrey | Published 2010-07-18 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/2010-google-model-your-town References: [wired](http://www.wired.com/beyond_the_beyond/2010/05/the-winner-of-the-google-model-your-town-competition/) & [barranco3dproject.blogspot](http://barranco3dproject.blogspot.com/) Barranco in Lima, Peru won the 2010 [Google](https://www.trendhunter.com/trends/interactive-digital-artwork) Model Your Town Competition with an entry submitted by a corporate business attorney, Jorge De Albertis Bettocchi. Bettocchi created the [SketchUp](https://www.trendhunter.com/trends/prospect-irisvr)-generated 3D models used in the entry in order to promote tourism and investment in historic preservation. His blog, Barranco 3D project, gives more details. The 2010 Google Model Your Town Competition awarded Barranco's local school district US$10,000, and the SketchUp folks visited Barranco to recognize the modeling work. **Implications** - This [virtual 3D tourism experience](https://www.trendhunter.com/trends/accessibility-virtual-tour-map) allowed thousands of people from across the globe to visit the monumental Barranco without ever leaving their homes. These people were able to experience the preserved culture, traditions and architecture of the town that may have otherwise been lost. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 5% | Activity: 49% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What Makes This Trend Stand Out - **Virtual Tourism:** The success of virtual flybys can spur the growth of virtual tourism experiences globally. - **3D Modelling:** The use of 3D modeling can expand to other industries such as architecture and real estate. - **Digital Preservation:** The ability to digitally preserve landmarks creates a new avenue for historic preservation and education. ### Sectors Adopting This - **Tourism:** Virtual tourism can attract people to explore places and enhance their experience through digital engagement. - **Architecture:** 3D modelling can revolutionize the design and construction process in architecture and real estate development. - **Education:** Digital preservation of landmarks can make learning about history and culture more accessible to students and enthusiasts around the world. ## Related on Trend Hunter - [Augmented Reality Travel Murals](https://www.trendhunter.com/trends/travel-murals.md) - [Virtual City Explorers](https://www.trendhunter.com/trends/city-explorers.md) - [Pink Walled Cultural Facilities](https://www.trendhunter.com/trends/instituto-francs-de-estudios-andinos.md) - [Interactive 3D Mapping Features](https://www.trendhunter.com/trends/interactive-mapping-feature.md) - [Concrete Courtyard Houses](https://www.trendhunter.com/trends/lima-house.md) - [South American Sightseeing Tours](https://www.trendhunter.com/trends/guided-tours-to-chile.md) - [Digital Urban Replica Systems](https://www.trendhunter.com/trends/realitymaps.md) - [Colorful Metaverse Cities](https://www.trendhunter.com/trends/metaverse-cities.md) - [LATAM Airport Retailer Sweepstakes](https://www.trendhunter.com/trends/avolta.md)