# Celebrating High School Stereotypes 2009 Standard Staff Calendar By Ayman | Published 2009-01-12 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/2009-standard-staff-calendar References: [notcot](http://www.notcot.com/archives/2009/01/the_standard_ho_1.php) & [standardhotels.myshopify](http://standardhotels.myshopify.com/products/2009-standard-staff-calendar) The Standard hotels celebrate the new year with a nod to High School stereotypes in their 4th annual [Staff Calendar](https://www.trendhunter.com/trends/calendar-downloads) that looks like a yearbook from the 80s. Real staff from each of the Standards’ home towns were cast in a shoot by photographer Michael Elins on location at The Standard, Downtown LA. The retro-looking calendar features stereotypes such as the nerd, [the stoner](https://www.trendhunter.com/trends/rise-dispensary), the jocks, the activist, [the cheerleaders](https://www.trendhunter.com/trends/bratz-x-clueless-doll), the prom queen, the bully, the heartthrob and more. The calendar is sent as a gift to the hotel’s regular guests. However, the Standard is making a few of the calendars available for sale for $20. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 87% | Activity: 98% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What's Driving This Trend - **Retro-themed Staff Calendars:** Opportunity for businesses to create nostalgic-themed calendars featuring their own staff members, creating a connection with customers. - **High School Stereotype Revival:** The popularity of campaigns that embrace high school stereotypes provides potential for businesses to tap into nostalgia and target specific customer segments. - **Limited Edition Collectibles:** Creating limited edition products, like the staff calendars, can generate excitement among loyal customers and drive sales. ### Who This Affects Most - **Hospitality:** Hotels can create their own themed calendars to highlight the unique personalities of their staff and build brand loyalty. - **Photography:** Photographers can offer their services to businesses looking to create nostalgic-themed campaigns, like the retro staff calendars. - **Retail:** Retailers can explore the concept of limited edition collectibles to create a sense of exclusivity and drive customer engagement. ## Related on Trend Hunter - [Nostalgic School Supplies](https://www.trendhunter.com/trends/staples-pep-rally.md) - [Vintage Campus Fashion](https://www.trendhunter.com/trends/hollywood-breakfast-club.md) - [Hipster Era Photography Books](https://www.trendhunter.com/trends/the-cobrasnake-y2ks-archive.md) - [British-Inspired Winter Getaways](https://www.trendhunter.com/trends/the-standard-high-line.md) - [Chic Multi-Colored Lockers](https://www.trendhunter.com/trends/rainbomustard-madew-standard.md) - [Sports Fan Advent Calendars](https://www.trendhunter.com/trends/countdown-to-chill-calendar.md) - [Nostalgic QSR Advent Calendars](https://www.trendhunter.com/trends/2025-bk-advent-calendar.md) - [Affordable Back-to-School Campaigns](https://www.trendhunter.com/trends/affordable-backtoschool.md) - [High School-Inspired Autumn Fashion](https://www.trendhunter.com/trends/erl-2.md)