# Predicting the Year Ahead 90 People and Things to Watch Out for in 2009 By Bianca | Published 2009-01-02 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/2009-predictions-jwt References: [news.moneycentral.msn](http://news.moneycentral.msn.com/printarticle.aspx?feed=PR&date=20081226&id=9475653)  JWT’s annual list of people and things they think will play an important role in pop culture and society in the coming year is one of my favourite publications. JWT’s 90 Things to Watch in 2009 was released this week, and it’s filled with both the anticipated and very unexpected. The JWT report offers a run down on what the agency expects will be influential trends in the new year. Be sure to check out Trend Hunter’s own [2009 video trend report](http://www.trendhunter.com/tv/trends-in-2009-forecast) here. The top 90 things in JWT’s report to watch out for: 1. 21st-Century Networking 2. Affordable Nutrition 3. [Amy Poehler](http://www.trendhunter.com/trends/sarah-palin-rap-snl-saturday-night-live) 4. Apatow-esque Humor (comedies by Judd Apatow: Anchorman, The 40-Year-Old Virgin, Superbad, Pineapple Express) 5. [Bruno](http://www.trendhunter.com/trends/sacha-baron-cohen-bruno)(the next Borat) 6. Building a Beauty Arsenal 7. Buraka Som Sistema (a Portuguese breakbeat band) 8. Career Reinvention and Extension 9. Chat-Avoidance Services 10. The Cleveland Show 11. [Cloud Computing](http://www.trendhunter.com/trends/micro-saas-build-your-own-software-as-a-service-business) 12. The Collective Consciousness 13. Creativity in the Informal Economy 14. Credit Card Dieting 15. [Crowdfunding](http://www.trendhunter.com/trends/crowdfunded-collection-adopt-a-designer-by-catwalk-genius) 16. The Decline of E-Mail 17. [Distraction as Entertainment](http://www.trendhunter.com/tv) 18. [DIY Repairs and Renovations](http://www.trendhunter.com/trends/top-30-diy-trends-in-2008-stuff-you-can-make-in-a-credit-crunch-year) 19. Doha 20. Dragonball 21. EarthRoamer (rooftop tents for ‘adventure vehicles’) 22. [Electric Bikes](http://www.trendhunter.com/trends/top-10-motorized-electric-bicycles) 23. Elizabeth Banks (*Zack and Miri Make a Porno*) 24. Emma Stone (*SuperBad, The House Bunny*) 25. The Energy Race 26. [Environmental Exercise](http://www.trendhunter.com/trends/green-gym-eco-friendly-fitness) 27. Family-Friendly TV 28. [Freebies](http://www.trendhunter.com/trends/federal-minimum-wage-free-stuff) 29. Gerard Butler 30. Girl Talk (American musician Gregg Gillis) 31. Giving Circles (groups who pool their funds to help community) 32. Gluten-Free (diet usually for those with wheat allergies or those with celiac disease) 33. [Good Old-Fashioned Cooking](http://www.trendhunter.com/trends/lean-cuisine-recall-kitchen-trends) 34. [Graphic Novels](http://www.trendhunter.com/trends/business-manga-the-adventures-of-johnny-bunko-by-daniel-h-pink) Hit Hyperdrive 35. The [Green-Collar](http://www.trendhunter.com/trends/green-collar) Class 36. hi5 37. [Holographic Projection](http://www.trendhunter.com/trends/william-hologram-cnn-obama) 38. Home as Castle 39. HomeAway ([vacation home rentals](http://www.trendhunter.com/trends/rent-free-living-around-the-world-caretakerorg)) 40. Homemade Beauty Treatments 41. [How to Talk to Girls](http://www.trendhunter.com/trends/how-to-talk-to-girls-9-years-old-alec-greven-reveals-dating-secrets) 42. Incognito luxury 43. Inconspicuous Travel 44. Innocent Cosmetics 45. [Lady GaGa](http://www.trendhunter.com/trends/lady-gaga-beautiful-dirty-rich-video) 46. [Lala.com](http://www.trendhunter.com/trends/website-for-cd-swappers) 47. [Lance Armstrong](http://www.trendhunter.com/trends/lance-armstrong-tricycle) 48. [Lykke Li](http://www.trendhunter.com/trends/lykke-li) 49. Maria Pinto (one of Michelle Obama’s favourite designers) 50. Marketing with Aromas ([scentvertising](http://www.trendhunter.com/trends/scentvertising-examples)) 51. [Michelle Obama](http://www.trendhunter.com/trends/michelle-obama-style-guide-avon) 52. [Microfinancing](http://www.trendhunter.com/trends/kivab4bcom)‘s Second Wave 53. [Mobile Phones Get Personal](http://www.trendhunter.com/trends/provoke-phone-2012) 54. [More Under One Roof](http://www.trendhunter.com/trends/35-smart-solutions-for-small-space-living-super-gallery) 55. NASA’s Kepler Telescope 56. Netbooks 57. Noor 58. [No “Paper” in Newspapers](http://www.trendhunter.com/trends/pressdisplay) 59. [Nutrition Replaces Dieting](http://www.trendhunter.com/trends/diet-fitness-innovations) 60. [Obama-speak](http://www.trendhunter.com/trends/musicians-celebs-getting-political-obama-yes-we-can-youtube) 61. [ODO7](http://www.trendhunter.com/trends/aroma-jockeying-odo7)(Aroma Jockeying) 62. Online TV Network Crackle 63. Online Video Ads 64. Outliers (as a term) [based on Malcolm Gladwell’s book] 65. Palin’s Grandson 66. Personalized Travel Guides 67. Pisco Sours [sour Peruvian cocktail containing Pisco brandy, egg whites and lemon] 68. Presidential Sightseeing 69. Prince William Wedding Watch 70. Product Source Tags 71. Radical Transparency Meets [Genomics](http://www.trendhunter.com/trends/cheap-genome-mapping-your-dna-mapped-for-5000) 72. Readers + Social Media = Revenue? 73. Residential Market for [Solar Power](http://www.trendhunter.com/trends/solar-power-architecture) 74. Ricky Rubio (Spanish basketball player) 75. [Russell Brand](http://www.trendhunter.com/trends/mtv-believes-in-giving-chances-britneys-vma-comeback) 76. Safe-keeping 77. The Small Movement 78. [Smart Garages](http://www.trendhunter.com/trends/car-elevators-keep-your-ride-on-the-patio-with-carlift) 79. South Africa 80. [Stuart Karten](http://www.trendhunter.com/trends/cash-made-lighting-brighten-your-home-with-kurrency-chandeliers) (L.A.-based industrial designers) 81. Sustainable Fishery 82. [T. Boone Pickens](http://www.trendhunter.com/trends/t-boone-pickens-pickensplan) 83. [Telepresence](http://www.trendhunter.com/trends/cisco-telepresence) 84. [Touch Screens](http://www.trendhunter.com/trends/touch-screen-innovations-cell-phones-coffee-tables) 85. [Twitter](http://www.trendhunter.com/trends/twitter)Copycats 86. [Virtual Reality Therapy](http://www.trendhunter.com/trends/virtually-conquer-your-fears-play-away-your-phobia) 87. Virtual Socializing 88. Widgets 89. Wikileaks 90. Xbox Streaming ## Trend Insights (Trend Hunter) - Score: 0.3/10 - Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture)