# Jaguar Reinvented 2009 Jaguar XF Defines New Look at LA Auto Show By Ben Preiss | Published 2007-11-15 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/2009-jaguar-xf-defines-new-look-for-jaguar-at-la-auto-show References: [jalopnik](http://jalopnik.com/cars/la-auto-show/la-auto-show-2009-jaguar-xf-us-reveal-322924.php) & [crave.cnet](http://crave.cnet.com/8301-1_105-9817822-1.html) It's definitely a departure from the classic Jaguar design, is it an improvement? I don't think so unless you call looking less like a Jag and more like a Bentley/Infinity cross an improvement. Jaguar made this mistake in the 80's and ended up returning to the classic look, people buy Jags because they look like Jags not something else. **Implications** - The luxury automotive industry has persisted throughout many decades because consumers see their vehicles as a status piece that provides commentary on their finances. Thus, luxury auto companies are seeking new ways to reinvent their products in order to suit the ever-changing population while maintaining their brand and still appearing attractive. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 58% | Activity: 4% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What's Driving This Trend - **Luxury Auto Reinvention:** Luxury auto companies are seeking new ways to reinvent their products in order to suit the ever-changing population while maintaining their brand and still appearing attractive. - **Jaguar Redesign:** Jaguar's departure from their classic design could lead to new redesign opportunities to attract a younger market. - **Distinctive Luxury Design:** Luxury auto companies may find success by focusing on a more distinctive and unique design, rather than attempting to blend with similar brands. ### Who This Affects Most - **Luxury Automotive:** Luxury auto companies are seeking new ways to reinvent their products in order to suit the ever-changing population while maintaining their brand and still appearing attractive. - **Automotive Design:** Jaguar's departure from their classic design could lead to new redesign opportunities to attract a younger market. - **Branding and Marketing:** Luxury auto companies may find success by focusing on a more distinctive and unique design, rather than attempting to blend with similar brands. ## Related on Trend Hunter - [Vivaciously Redefined Car Brands](https://www.trendhunter.com/trends/copy-nothing-campaign.md) - [Restored All-Aluminum Jaguars](https://www.trendhunter.com/trends/jaguar-xk.md) - [Future-Facing EV Designs](https://www.trendhunter.com/trends/jaguar-type-00.md) - [Bespoke Modern Autos](https://www.trendhunter.com/trends/jaguar-etype.md) - [Revamped Sleek Electric Vehicles](https://www.trendhunter.com/trends/lyriq.md) - [Updated Automaker Emblems](https://www.trendhunter.com/trends/aston-martin-emblem.md) - [Streamlined Digital EV Concepts](https://www.trendhunter.com/trends/infiniti-vision-qe-concept.md) - [Hyper-Rugged Tech-Packed SUVs](https://www.trendhunter.com/trends/2026-land-rover-defender.md) - [Retro-Futuristic Headlight Automobiles](https://www.trendhunter.com/trends/neue-klasse.md)