# Luggage Couture Viktor & Rolf Designs for Samsonite's Black Label Collection By jelalyn | Published 2007-12-25 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/2009-happy-travel-set-viktor-rolf-designs-for-samsonites-black-label-collec References: [allheadlinenews](http://www.allheadlinenews.com/articles/7009304343) & [news.agendainc](http://news.agendainc.com/2007/11/29/viktor-rolf-to-design-bags-for-samsonite/) Viktor & Rolf is set to liven up [Samsonite's](https://www.trendhunter.com/trends/jet-gala) Black Label Collection this 2009. The design duo will design beauty cases, boarding bags and travel totes in soft-edged pieces. As Viktor & Rolf's designs are way too far from conventional, expect surreal Samsonite travel set that is in the shape of violins , cow bells or Russian dolls. Rolf Snoeren narrates, "We are working on the idea of 'happy travel' - trying to do something more naïve and personal. A lot of luggage is very technical and impersonal - it's a challenge." ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 17% | Activity: 18% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What Makes This Trend Stand Out - **Personalized Luggage:** Designing luggage that is unique and personal for each traveler presents an opportunity for disruptive innovation. - **Artistic Luggage Designs:** Designing luggage with unconventional shapes and styles that differ from traditional designs for aesthetic appeal creates a niche for boutique companies. - **Sustainable Luggage:** Creating luggage that is environmentally friendly by using sustainable materials and manufacturing processes can revolutionize the luggage industry. ### Sectors Adopting This - **Fashion Luggage Industry:** There is an opportunity to create an industry that solely focuses on combining fashion with functionality in luggage design. - **Custom Luggage Industry:** The custom luggage industry can take off by creating personalized luggage for individual customers to fit their specific needs. - **Eco-friendly Luggage Industry:** An eco-friendly luggage industry that prioritizes sustainability and environmentally conscious materials and production could see a rise in demand. ## Related on Trend Hunter - [Fashion-Inspired Luggage Campaigns](https://www.trendhunter.com/trends/jet-gala.md) - [Ultra-Sleek Luggage Collections](https://www.trendhunter.com/trends/samsonite-x-boss.md) - [Luxurious Luggage Team-Ups](https://www.trendhunter.com/trends/rimowa-8.md) - [Luggage-Honoring Fashion Collections](https://www.trendhunter.com/trends/louis-vuitton-flight-mode-collection.md) - [Textural Luggage Designs](https://www.trendhunter.com/trends/carryon-x-core-collection.md) - [Colorful Luggage Collabs](https://www.trendhunter.com/trends/luggage-collab.md) - [Leather-Woven Luggages](https://www.trendhunter.com/trends/bottega-veneta-6.md) - [Textured 60s-Inspired Suitcases](https://www.trendhunter.com/trends/rimowa-hammerschlag-collection.md) - [Rolling Luggage Capsules](https://www.trendhunter.com/trends/dagne-dover.md)