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# Glowing Cushioned Running Shoes
New Balance Joins UNIK and Randomevent on a 2002R Sneaker Model

By Amy Duong | Published 2020-12-08 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/2002r-sneaker
References: [hypebeast](https://hypebeast.com/2020/12/randomevent-unik-new-balance-2002r-glow-in-the-dark-release-info)

[New Balance](https://www.trendhunter.com/trends/abzorb-2000) unveils a new iteration of the [2002R](https://www.trendhunter.com/trends/green-suede) sneaker model made in collaboration with [Randomevent](https://www.trendhunter.com/trends/sweetness-of-kin) and UNIK this season. The clean iteration is spotlighted by its glowing details that bring awareness to the wearer in dark environments. Each style is made using a different set of materials, starting off with a leather construction at one with a slightly neon green touch.

Another iteration showcases a standard mesh and suede blend for more casual aesthetics offered in a black colorway. This is also detailed with slight neon green accents -- the first one also boasts reflective elements and the second iteration lights up. Both of the options feature co-branded details at the tongue and insoles, sitting on a silver ABZORB heel cushion.

Image Credit: Randomevent

## Trend Insights (Trend Hunter)

- Score: 1.5/10
- Popularity: 31% | Activity: 4% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports)

## Key Themes

### Why This Trend Is Growing

- **Glowing Details:** The popularity of glowing details on products presents an opportunity for innovative designs that enhance visibility in dark environments.
- **Collaborative Sneaker Models:** The growing trend of collaborations between footwear brands and designers provides opportunities for unique and limited-edition sneaker releases.
- **Reflective Elements:** The demand for reflective elements in footwear opens avenues for the integration of safety features without compromising style.

### Industries Being Reshaped

- **Footwear:** The footwear industry can capitalize on the rising demand for sneakers with glowing details and innovative collaborations.
- **Fashion Design:** Fashion designers can explore the use of reflective elements in their creations to create products that cater to both style and safety.
- **Athletic Apparel:** The athletic apparel industry can incorporate glowing details and reflective elements into their products to enhance visibility for athletes during low-light conditions.

## Related on Trend Hunter

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