# Durable Weatherized Collaborative Sneakers JJJJound Joins New Balance on a Seasonal 2002r Sneaker By Amy Duong | Published 2023-11-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/2002r-5 References: [highsnobiety](https://www.highsnobiety.com/p/jjjjound-new-balance-2002-gore-tex-collab/)  Montreal-based skate brand JJJJound works together with New Balance once again and this time, it highlights the iconic 2002r sneaker model. The photos that are unveiled showcase a durable build that is made to withstand the harsh weather of the winter season. It seems to have a GORE-TEX tag on the side of the shoe and the forefoot is laced with a rope-style lacing system. Other details include the layered construction throughout the upper, starting with a mesh base to add a sense of breathability with every step. It is then complete with paneling throughout for a textural contrast and premium build. The logo can be seen on the side of the shoe continued to the heel section. Image Credit: DTLR ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 50% | Activity: 38% | Freshness: 19% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What's Driving This Trend - **Durable Weatherized Collaborative Sneakers:** Montreal-based skate brand JJJJound collaborates with New Balance to create a durable sneaker designed for harsh weather conditions, featuring a GORE-TEX tag and rope-style lacing system. - **Seasonal 2002r Sneaker:** New Balance and JJJJound join forces to release a seasonal 2002r sneaker with a layered construction, mesh base for breathability, and premium build. - **Iconic Sneaker Reinvented:** JJJJound and New Balance reimagine the iconic 2002r sneaker with added durability, textural contrast, and logo details. ### Who This Affects Most - **Skateboarding Apparel:** The collaboration between JJJJound and New Balance introduces a durable weatherized sneaker option for skateboarders, combining style with functionality. - **Outdoor Footwear:** The durable build and GORE-TEX technology in the JJJJound x New Balance sneaker make it a disruptive choice in the outdoor footwear industry. - **Athletic Sneaker Market:** With its unique design and collaborative effort, the JJJJound x New Balance 2002r sneaker offers a fresh option for the athletic sneaker market. ## Related on Trend Hunter - [Weatherized Collaborative Muted Sneakers](https://www.trendhunter.com/trends/2002r-sneaker-4.md) - [Stealthy Durable Collaborative Sneaker](https://www.trendhunter.com/trends/goretex-2002r.md) - [Weather-Ready Sneakers](https://www.trendhunter.com/trends/goretex-protection-pack.md) - [Collaborative Neutral Lifestyle Sneakers](https://www.trendhunter.com/trends/new-balance-993.md) - [Mushroom-Inspired Collaborative Sneakers](https://www.trendhunter.com/trends/993-sneaker-model.md) - [Nature-Inspired Weatherproof Sneakers](https://www.trendhunter.com/trends/new-balance-580-goretex.md) - [Collaborative Trail Shoes](https://www.trendhunter.com/trends/jjjjound-salomon-xt6.md) - [Collaborative Light Tonal Sneakers](https://www.trendhunter.com/trends/gelkayano-14-sneaker.md) - [Three-Way Collaborative Retro Sneakers](https://www.trendhunter.com/trends/marqueeplayer.md)