# Purple Suede Casual Sneakers New Balance Unveils a New Colorway of the 2002r Sneaker Model By Amy Duong | Published 2022-04-26 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/2002r-2 References: [hypebeast](https://hypebeast.com/2022/4/new-balance-2002r-purple-light-cream-m2002rg-release-info) & [newbalance](https://www.newbalance.com/) [New Balance](https://www.trendhunter.com/trends/green-suede) introduces a new tonal palette of its 2002r sneaker model for the season with a notable Light Gream as the base foundation of the shoe. It can be found detailing the mesh upper before it is overlaid with hits of [purple suede panels](https://www.trendhunter.com/trends/green-suede-colorway). The "N" logo marks over the top of the shoe and additional details include perforated brown details along the heel counter with the collars designed in a [faded blue look](https://www.trendhunter.com/trends/celestial-blue). The tongue tab boasts a pill-like shape and rounding out the sneaker is the N-ERGY midsole foundation in a cream hue. As an added comfort, the heel cushioning is finished in the same purple colors that match the paneling accents. Image Credit: New Balance ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 44% | Activity: 4% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What's Driving This Trend - **Tonality Customization:** Opportunity for brands to offer customizable sneaker designs for customers based on preferred color palettes - **Sustainable Sneaker Models:** Increased demand for environmentally sustainable materials and production methods in the sneaker industry - **Retro Sneaker Silhouettes:** Growing trend of reintroducing classic sneaker models with a modern twist ### Who This Affects Most - **Fashion:** Opportunity for fashion brands to introduce customizable and sustainable sneaker models with retro silhouettes - **Sportswear:** Opportunity for sportswear brands to incorporate sustainable materials and customization options into their sneaker designs - **Retail:** Opportunity for retailers to offer personalized sneaker design services and to partner with sustainable fashion brands to meet customer demands ## Related on Trend Hunter - [Bright Tonal Lifestyle Sneakers](https://www.trendhunter.com/trends/green-suede.md) - [Bright Colorblocking Lifestyle Sneakers](https://www.trendhunter.com/trends/2002r-sneaker-5.md) - [Blue Tonal Lifestyle Sneakers](https://www.trendhunter.com/trends/sky-blue-colorway-1.md) - [Spring-Ready Lifestyle Sneaker Colorways](https://www.trendhunter.com/trends/1906r-sneaker-model.md) - [Earthy Tonal Lifestyle Sneakers](https://www.trendhunter.com/trends/olive-and-black.md) - [Vibrant Colorway Sneakers](https://www.trendhunter.com/trends/1906r-green-astral-purple.md) - [Premium Leather Lifestyle Sneakers](https://www.trendhunter.com/trends/2002r-leather.md) - [Cool-Tonal LIfestyle Sneakers](https://www.trendhunter.com/trends/abzorb-2000.md) - [Hybrid Slip-On Textural Sneakers](https://www.trendhunter.com/trends/m2002na.md)