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# Artist Bottle Bags
Evian 200 Years Young Celebrates Wimbledon with Three Artist Designs

By Amy Duong | Published 2026-06-25 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/200-years-young
References: [evian](http://evian.co.uk/200)

![Artist Bottle Bags](https://cdn.trendhunterstatic.com/thumbs/619/200-years-young.jpeg)

evian has marked its 200th anniversary with the launch of the 200 Years Young collection, a collaboration with British artists Ed Curtis, Hattie Stewart, and Diana al Shammari. Created in celebration of the brand’s long-standing partnership with Wimbledon, the [limited-edition release](https://www.trendhunter.com/trends/simon-porte-jacquemus) consists of three bottle bags designed to bring a playful and artistic interpretation to tennis culture. Each accessory is constructed from a soft, puffer-style material and is intended for use both on and off the court.

Each artist brings a distinct visual approach to the collection. Ed Curtis covers his design with swirling graphics, [tennis balls, strawberries](https://www.trendhunter.com/trends/stella-artois-strawberries-cream), and hand-drawn lettering. Hattie Stewart uses [colorful illustrations](https://www.trendhunter.com/trends/youth-to-the-people-1) and expressive characters inspired by the atmosphere of The Championships. Diana al Shammari takes a more delicate approach, incorporating embroidered motifs of tennis racquets and botanical elements surrounding a central “200” graphic.

Image Credit: Evian

## Trend Insights (Trend Hunter)

- Score: 7.8/10
- Popularity: 78% | Activity: 78% | Freshness: 78%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle)

## Key Themes

### What's Driving This Trend

- **Artist-led Sports Accessories:** Limited-edition collaborations between heritage brands and visual artists create collectible lifestyle products that extend sporting events into everyday fashion culture.
- **Event-based Brand Collectibles:** Major tournaments and anniversaries provide fertile ground for branded merchandise that blends scarcity, storytelling, and fan identity into premium consumer goods.
- **Functional Hydration Fashion:** Soft bottle bags and wearable beverage accessories signal a shift toward utility-driven fashion that makes hydration more expressive, portable, and socially visible.

### Who This Affects Most

- **Beverage:** Premium water brands are expanding beyond packaging into lifestyle accessories that reinforce brand heritage while opening new touchpoints with culture-driven consumers.
- **Sports Marketing:** Tournament partnerships increasingly function as creative platforms where sponsors can translate event prestige into collectible products and fan engagement moments.
- **Fashion Accessories:** Playful puffer materials, artist graphics, and sport-inspired motifs are reshaping accessories into cross-category products that sit between performance, fandom, and design.

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