# $20 Million Diamond Iced Wedding Cake By Eva Rubenov | Published 2006-10-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/20-million-diamond-iced-wedding-cake References: [news.yahoo](http://news.yahoo.com/s/nm/20061017/od_nm/wedding_cake_dc_ylt=AkZ5PiEsT9GgFQ9C5BpT3Q_tiBIF) & [weddingsinthegrandtradition](http://www.weddingsinthegrandtradition.com/) Can you get free publicity by adding diamonds to ANYTHING? Search Trend Hunter for 'diamonds' and you'll find a lot of entries. Now, you can find one more: a $20 million diamond iced luxury wedding cake. Reuters descriobed, "The extravagant $20 million diamond-studded wedding cake, created by Mimi So Jewelers and cake designer Nahid La Patisserie Artistique, is the star attraction of the Luxury Brands Bridal Show and will be unveiled on exclusive Rodeo Drive." This brings me to the point that you can add diamonds to anything and get free publicity. I might be getting bored of this now... ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 96% | Activity: 93% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Diamond-encrusted Products:** Opportunity to create luxury products by adding diamonds to everyday items for enhanced value and increased publicity. - **Luxury Brand Collaborations:** Collaborations between jewelry designers and luxury brands to create extravagant and high-end products for exclusive events and showcases. - **Experiential Marketing:** Utilize extravagant and visually stunning products like the $20 million diamond iced wedding cake as a marketing tool to generate buzz and attract attention to luxury events and exhibitions. ### Who This Affects Most - **Jewelry:** Incorporate diamonds into various jewelry pieces to create unique and luxurious products that cater to high-end customers. - **Luxury Events and Exhibitions:** Curate opulent and exclusive events and exhibitions that feature extraordinary and luxurious products, such as the $20 million diamond iced wedding cake, to attract high-profile attendees and potential clients. - **Baking and Confectionery:** Explore collaborations with jewelers and luxury brands to create visually stunning and luxurious confectionery products that can be showcased at high-end events and occasions. ## Related on Trend Hunter - [Cocktail Flavor-Inspired Engagement Rings](https://www.trendhunter.com/trends/nontraditional-engagement-ring.md) - [Jewelry-Revealing Rock Candies](https://www.trendhunter.com/trends/mschf-4.md) - [Wedding Pizza Promotions](https://www.trendhunter.com/trends/pizza-hut-6.md) - [Precious Chocolate Desserts](https://www.trendhunter.com/trends/serendipity3-diamond-frrrozen-hot-chocolate.md) - [Confectionery-Inspired Ring Designs](https://www.trendhunter.com/trends/brilliant-earth.md) - [Newlywed Pancake Giveaways](https://www.trendhunter.com/trends/wedding-pancakes.md) - [Curated Wedding Jewellery Lines](https://www.trendhunter.com/trends/wedding-jewellery-guide.md) - [Luxe Tennis-Inspired Jewelry](https://www.trendhunter.com/trends/zales-and-prince.md) - [Sandwich-Based Diamond Rings](https://www.trendhunter.com/trends/quarter-pound-cod-sandwich.md)