# Lavish Canine Nuptials Louise Harris Throws a £20,000 Dog Wedding for Her Precious Pooch Lola By Meghan Young | Published 2011-04-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/20-000-dog-wedding References: [neatorama](http://www.neatorama.com/2011/04/08/20000-dog-wedding) & [telegraph](http://www.telegraph.co.uk/news/newstopics/howaboutthat/8433985/Owner-spends-20000-on-wedding-for-dog.html) The world has become a crazy place to live in -- so crazy, in fact, that the news of a £20,000 dog wedding will probably not even make people bat their eyelashes in surprise. Of course, you would have to wonder at just how crazy a lifestyle those people lead if the $32,000 USD equivalent doesn't shock you. Put together by the bride's owner, Louise Harris, the £20,000 dog wedding was a lavish event thrown in Bradwell-on-Sea in Essex, England. Her 6-year-old Yorkshire terrier, Lola, was gowned in a £1,000 [specially designed wedding dress](https://www.trendhunter.com/trends/dog-accessories-collection) decorated with Swarovski crystals. Lola met her Prince Charming through an online competition that Harris set up on her DivaDogs website and [Facebook](https://www.trendhunter.com/trends/lexi-ai) page. The £20,000 dog wedding included husband Mugly, a pooch previously voted Britain's ugliest, who is owned by mom-of-four Bev Nicholson. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 7% | Activity: 40% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### Why This Trend Is Growing - **Luxury Pet Weddings:** There is a growing trend of extravagant weddings for pets, creating opportunities for businesses to provide high-end products and services for these events. - **Online Pet Competitions:** The popularity of online pet competitions is increasing, offering opportunities for businesses to create platforms and services to host and manage these competitions. - **Custom Pet Accessories:** There is a demand for unique and customized accessories for pets, presenting opportunities for businesses to provide personalized products for pet owners. ### Industries Being Reshaped - **Pet Services:** The pet services industry can tap into the luxury pet wedding trend by offering wedding planning services, high-end pet attire, and unique wedding venues for pets. - **Digital Marketing:** Digital marketing agencies can cater to the trend of online pet competitions by offering social media management, content creation, and advertising services tailored to pet owners. - **Pet Fashion:** The pet fashion industry can capitalize on the demand for custom pet accessories, offering unique and stylish products such as customized collars, leashes, and clothing for pets. ## Related on Trend Hunter - [Wedding-Ready Dog Kits](https://www.trendhunter.com/trends/happy-furever-after-kit.md) - [Dog-ShapedLuxurious Monogram Bags](https://www.trendhunter.com/trends/pooch-bag.md) - [Luxury Monogram Doghouses](https://www.trendhunter.com/trends/louis-vuitton-kennel-trunk.md) - [Pet-Specific Wedding Apparel](https://www.trendhunter.com/trends/chewy-2.md) - [Ultra-Luxurious Pet Collars](https://www.trendhunter.com/trends/pet-jewelry1.md) - [Sustainable Dog Houses](https://www.trendhunter.com/trends/doggie-dreamhouse.md) - [British Lifestyle Pet Products](https://www.trendhunter.com/trends/laura-ashley-x-the-adorable-pooch-company.md) - [Pet-and-Owner Salons](https://www.trendhunter.com/trends/short-bark-and-sides.md) - [Wedding Crasher Weddings](https://www.trendhunter.com/trends/wedding-crasher-wedding.md)