# Dual-Sided Memory Sticks The 2 Storage Memory Stick Lets You Change Up Your Memory On-the-Fly By Michael Hines | Published 2011-05-05 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/2-storage-memory-stick References: [yankodesign](http://www.yankodesign.com/2011/05/03/dividing-data/) Grabbing the wrong memory stick could become a thing of the past if the 2 Storage Memory Stick ever goes from concept to reality. The 2 Storage Memory Stick is a [dual-sided memory stick](https://www.trendhunter.com/trends/adata-sc730) that packs an impressive [32GB of memory](https://www.trendhunter.com/trends/extreme-fit-usb-c) into each side. The 2 Storage Memory Stick was designed by Chung-Ping Lai, Ming-Hong Yeh and Po-Ho Chen for the 2011 iF Concept Design Competition. The memory stick has color-coded sides to help you remember which side keeps the SFW files and which side keeps the NSFW videos and jpegs. Normally, [great tech designs](https://www.trendhunter.com/trends/move-speed-powerdisk) -- at least the ones I come across -- are cool to look at but nearly impossible to make right away. This memory stick breaks that mold thankfully, and I could see it being a hit in the market even if a mid-sized tech company was behind it. Mid-size tech companies, make it happen! ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 6% | Activity: 6% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What's Driving This Trend - **Dual-sided Memory Sticks:** Opportunity for the development of memory sticks with dual-sided storage capabilities, providing convenient organization and easy access to different types of files. - **Color-coded Memory Storage:** Potential for memory storage devices with color-coded sides to differentiate between different file categories, improving user experience and ease of use. - **Concept Design Competition Winners:** Rise of innovative design concepts, like the 2 Storage Memory Stick, that showcase practical and user-friendly functionalities in tech products. ### Who This Affects Most - **Tech Hardware Manufacturing:** Disruptive innovation opportunity for tech companies to manufacture dual-sided memory sticks, catering to the growing demand for versatile and efficient storage solutions. - **Consumer Electronics:** Opportunity for consumer electronics companies to incorporate color-coded memory storage in their devices, enhancing user experience and simplifying file management. - **Design and Product Development:** Industry geared towards nurturing and promoting innovative concept designs, such as the 2 Storage Memory Stick, that offer practical and functional solutions to everyday challenges. ## Related on Trend Hunter - [Object-Resembling USB Drives](https://www.trendhunter.com/trends/sandisk-1.md) - [Laptop-Fitted USB Stick Concepts](https://www.trendhunter.com/trends/saint-antoine.md) - [Four-Way Connective Flash Drives](https://www.trendhunter.com/trends/centralspot-innovation.md) - [Icon-Shaped USB Drives](https://www.trendhunter.com/trends/folderdrive.md) - [Portable SSD Storage Devices](https://www.trendhunter.com/trends/ssd-storage-device.md) - [Playful Crayon USB Drives](https://www.trendhunter.com/trends/sandisk-crayola-usbc.md) - [Record-Setting Compact Storage Drives](https://www.trendhunter.com/trends/extreme-fit-usb-c.md) - [Portable Mountable Storage Drives](https://www.trendhunter.com/trends/genki-savepoint.md) - [Mobile Device Photography Drives](https://www.trendhunter.com/trends/thephotostick-omni.md)