# Prize-Offering QR Code Puzzles The MSCHF 2 Million Dollar Puzzle Reveals a QR Code When Completed By Michael Hemsworth | Published 2022-05-20 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/2-million-dollar-puzzle References: [coolmaterial](https://coolmaterial.com/home/2-million-dollar-puzzle/) & [mschf.xyz](https://mschf.xyz/)  The MSCHF 2 Million Dollar Puzzle is a limited-edition pastime for avid puzzle enthusiasts to try their hand at and potentially win a $1-million-dollar prize. The puzzle consists of a [500-piece design](https://www.trendhunter.com/trends/intricate-jigsaw-puzzle) that, when completed, will reveal a QR code for the person or group to scan with their smartphone. Puzzlers will then be entered to [win up to a million dollars](https://www.trendhunter.com/trends/1-picasso-for-100-euros) with two grand prizes up for grabs, while everyone who enters will win something. The MSCHF 2 Million Dollar Puzzle is priced at $30 and can be completed by anyone, but requires an adult aged 18 or older to claim the prize. The puzzle itself features a [vibrantly chromatic finish](https://www.trendhunter.com/trends/slim-aarons-puzzle-collection) with various neon shades that will make for a difficult challenge to complete. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 84% | Activity: 91% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### What's Driving This Trend - **Interactive Puzzle Gaming:** The use of QR codes in puzzles to reveal digital experiences and prizes is a trend to watch. - **Gamified Marketing:** Brands can utilize gamification to increase customer engagement and brand loyalty. - **Affordable High-value Prizes:** Offering affordable yet high-value prizes can drive excitement and sales for limited-edition products. ### Who This Affects Most - **Puzzle Industry:** The puzzle industry can incorporate technology and gamified experiences to capture younger audiences and increase sales. - **Marketing Industry:** Gamified marketing can be utilized by various companies across industries to increase customer engagement and loyalty. - **Retail Industry:** Limited-edition products with high-value prizes can be a disruptive innovation opportunity for retailers to drive sales and create a sense of urgency among customers. ## Related on Trend Hunter - [Artist-Edition Jigsaw Puzzles](https://www.trendhunter.com/trends/artistedition-jigsaw-puzzles.md) - [Challenging Visual Puzzles](https://www.trendhunter.com/trends/vizzles.md) - [Social Good Puzzles](https://www.trendhunter.com/trends/derrick-adams-x-dreamyard.md) - [Interactive Puzzle Board Games](https://www.trendhunter.com/trends/puzzle-board-game.md) - [QR-Connected Puzzle Boxes](https://www.trendhunter.com/trends/the-great-indoors-puzzle.md) - [Anime-Themed Puzzle Kits](https://www.trendhunter.com/trends/yu-gi-oh.md) - [Computer Generated Puzzles](https://www.trendhunter.com/trends/baffling-bubbles.md) - [Immersive RGB Show Puzzles](https://www.trendhunter.com/trends/clementoni.md) - [Frameable Jigsaw Puzzles](https://www.trendhunter.com/trends/frameable-jigsaw-puzzle.md)