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# Value-Based QSR Churro Desserts
Taco John’s Announces the Return of Its Craveable $2 Churro

By Grace Mahas | Published 2022-03-31 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/2-churro
References: [tacojohns](https://tacojohns.com/?sddddgsds)

![Value-Based QSR Churro Desserts](https://cdn.trendhunterstatic.com/thumbs/475/2-churro.jpeg)

[Taco John’s](https://www.trendhunter.com/trends/bolder-breakfast-menu) is bringing back one of its craveable fan favorites — the $2 Churro. Guests can now enjoy the crisp, crunchy, sweet and cinnamony Spanish treat on Taco John’s ValuEST Menu. Guests can now enjoy Taco John's churros, which are fried in-house, dusted with [cinnamon sugar](https://www.trendhunter.com/trends/churro-caramel-tamales), and are crispy on the outside and soft on the inside.

“We’re excited to reintroduce Taco John’s beloved churro,” said Taco John’s Corporate Chef and Director of [Menu Innovation](https://www.trendhunter.com/trends/omcheese-quesadilla-taco) Brad Bergaus. “And, at this incredible value, this freshly fried treat is the perfect way to end — or maybe even start — a Taco John’s visit. We look forward to having our guests come in and get their day going on a sweet note!”

Image Credit: Taco John's

## Trend Insights (Trend Hunter)

- Score: 0.7/10
- Popularity: 7% | Activity: 3% | Freshness: 11%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Why This Trend Is Growing

- **Value-based QSR Desserts:** By creating affordable, high-quality desserts, quick-service restaurants can cater to budget-conscious consumers looking for a treat.
- **Menu Innovation:** Innovative menu offerings such as Taco John's churro can help quick-service restaurants stand out from the competition and increase customer loyalty.
- **Snackification:** The trend of consumers preferring to snack throughout the day rather than eat full meals presents an opportunity for quick-service restaurants to offer innovative, portable snack options.

### Industries Being Reshaped

- **Quick-service Restaurants (QSR):** QSRs can take advantage of the trend towards budget-conscious consumers and the popularity of snacking by offering affordable, convenient snack options like Taco John's churro.
- **Food and Beverage:** Innovative menu offerings like Taco John's churro can appeal to consumers seeking unique desserts and snacks, leading to increased sales and customer loyalty.
- **Hospitality:** By offering unique and affordable desserts like Taco John's churro, restaurants can enhance the overall dining experience and attract more customers.

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