# Co-Created Rapper Merchandise 2 Chainz and Gucci Ghost Team Up for an Exclusive Merchandise Range By Mary Van Puymbroeck | Published 2017-06-06 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/2-chainz-and-gucci-ghost References: [highsnobiety](http://www.highsnobiety.com/2017/06/06/2-chainz-pretty-girls-merch-pop-up/#slide-8) & [2chainzshop](https://www.2chainzshop.com/password) In celebration of his highly anticipated album 'Pretty Girls Like Trap Music,' Grammy winner 2 Chainz and Gucci Ghost have released a [collection of merchandise](https://www.trendhunter.com/trends/cherry-bomb). The collaboration includes a sweater and a cap with designs by the artist Gucci Ghost. These exclusive items will be available at a pop-up shop in New York for only three hours tomorrow. After that fans will have to wait until the album release on June 16th when the merchandise will be made available at 2 Chainz online shop. [Limited edition merchandise](https://www.trendhunter.com/trends/bravado-x-dmx) has been hugely influential in the hip-hop industry in recent years. With the 2 Chainz and Gucci Ghost collaboration, both artists will strengthen their respective brands and carve out a distinct niche in the industry. Each item of the collaboration will be available online for one day only starting June 16th. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 88% | Activity: 67% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celeb Fashion](https://www.trendhunter.com/celebfashion) ## Key Themes ### What's Driving This Trend - **Limited Edition Merchandise:** The popularity of limited edition merchandise in the hip-hop industry presents an opportunity for artists to strengthen their brands and create a distinct niche. - **Artist Collaboration:** Collaborations between artists, such as 2 Chainz and Gucci Ghost, can result in unique and exclusive merchandise that drives fan engagement and brand recognition. - **Pop-up Shops:** Temporary pop-up shops, like the one in New York for the 2 Chainz and Gucci Ghost collaboration, offer a limited-time experience that creates buzz and encourages immediate purchases. ### Who This Affects Most - **Hip-hop Industry:** The hip-hop industry can leverage limited edition merchandise and artist collaborations to build stronger brand identities and attract dedicated fan bases. - **Fashion Industry:** The fashion industry can explore collaborations between artists and fashion designers to create unique and exclusive merchandise that appeals to a niche market. - **Retail Industry:** The retail industry can capitalize on the trend of pop-up shops, creating temporary experiences that generate excitement, drive sales, and increase brand awareness. ## Related on Trend Hunter - [Rap Group Streetwear Collaboration](https://www.trendhunter.com/trends/supreme-x-wutang-clan.md) - [Album Merch Capsule Drops](https://www.trendhunter.com/trends/dont-tap-the-glass.md) - [Legacy Artist-Themed T-Shirts](https://www.trendhunter.com/trends/gap-1.md) - [Celebratory Hip-Hop Collaborations](https://www.trendhunter.com/trends/hiphop-collaboration.md) - [Music-Informed Fashion Collections](https://www.trendhunter.com/trends/roc-nation-and-moncler.md) - [Designer Fashion Collabs](https://www.trendhunter.com/trends/comme-des-garons-gdragon.md) - [Coffee Shop Merchandise Collaborations](https://www.trendhunter.com/trends/dunkin-x-ambush.md) - [Sauce-Inspired QSR Capsules](https://www.trendhunter.com/trends/wendys-x-lonely-ghost.md) - [Musician-Backed QSR Merch](https://www.trendhunter.com/trends/night-castle-merchandise.md)