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# Time-Traveling Car Wash Ads
Amway Will Literally Shine Your Car Like New

By Vincent Salera | Published 2009-02-19 | Autos
Source: Trend Hunter, https://www.trendhunter.com/trends/2-cars-in-1-amway-literally-shines-your-car-like-new
References: [adsoftheworld](http://adsoftheworld.com/media/print/amway_thailand_shine_like_new)

This ad for Amway Thailand had me guessing for quite a while. You need to play close attention to the front and back of the [Volkswagen](https://www.trendhunter.com/trends/volkswagen-id-3-ev) to notice that the front is the latest edition of the car and the back belongs to the original model from the 1930’s.

It's a perfect visual for the ad's tagline “Shine like new.” Very clever! The ad was created by [advertising agency Y & R Bangkok](https://www.trendhunter.com/trends/lexus-and-universal-pictures), Thailand with creative direction by Trong Tantivejakul and Nares Limapornvanich. The copy was written by Jittra Thiutipsakul and Denchai Kererug.

## Trend Insights (Trend Hunter)

- Score: 3.5/10
- Popularity: 23% | Activity: 73% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos)

## Key Themes

### What's Driving This Trend

- **Time-traveling Car Wash Ads:** Opportunity for car wash companies to create innovative and visually impactful advertisements that showcase the transformative power of their services.

### Who This Affects Most

- **Advertising:** Disruptive innovation opportunity for advertising agencies to develop creative and attention-grabbing campaigns that utilize time-traveling concepts to promote products.

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