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# Tournament Betting Partners
The Champion of Champions Tour Recruits 1xBet as its Betting Partner

By Kanesa D | Published 2022-12-06 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/1xbet
References: [esportsinsider](https://esportsinsider.com/2022/12/cct-1xbet-betting-partner-2022) & [1xbet](https://1xbet.com/en)

![Tournament Betting Partners](https://cdn.trendhunterstatic.com/thumbs/494/1xbet.jpeg)

GRID Esports' Champion of Champions Tour (CCT), a worldwide CS:GO esports circuit, has partnered with 1xBet. CCT will start using 1xBet as its only [betting sponsor](https://www.trendhunter.com/trends/betby-saba-sports) for all international broadcasts. The design and creation of a mobile application for the tour, intended for CCT fans and the greater CS:GO community, will also be a joint effort between the two companies. The app will employ official current and historical data powered by [GRID's Data Platform](https://www.trendhunter.com/trends/grid) to give consumers information about CS:GO and CCT.

Along with GRID and CCT, Team Spirit, Tundra Esports, MIBR, and K23 are all sponsored by 1xBet. Additionally, a partnership between 1xBet and the ESL Pro Tour CS:GO for its ESL One Summer & Winter Dota 2 events was announced in 2021, and stayed in effect until February 2022.

Image Credit: 1xBet

## Trend Insights (Trend Hunter)

- Score: 5.9/10
- Popularity: 73% | Activity: 92% | Freshness: 13%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Games](https://www.trendhunter.com/games)

## Key Themes

### Why This Trend Is Growing

- **Esports Betting:** With the popularity of esports on the rise, partnering with esports events/tournaments for betting sponsorships presents an opportunity for traditional betting companies to tap into a new market.
- **Data Analytics in Esports:** The collaboration between CCT, GRID, and 1xBet for the creation of a mobile application based on official esports data highlights the potential for data analytics to provide valuable information for players, fans, and bettors alike.
- **Mobile Applications in Esports:** The joint effort between CCT and 1xBet to design and create a mobile application for the tournament highlights the potential for mobile apps to create seamless and engaging experiences for esports audiences.

### Industries Being Reshaped

- **Online Betting:** Partnering with esports events/tournaments for betting sponsorships presents a disruptive innovation opportunity for online betting companies looking to expand their reach and target a new market.
- **Esports Analytics:** The use of data analytics in esports presents an opportunity for analytics companies to provide valuable insights to players, teams, and bettors, ultimately improving the overall quality of the industry.
- **Esports Mobile Applications:** The potential for mobile apps to create seamless and engaging experiences for esports audiences presents an opportunity for app developers and esports organizers to tap into a growing market and improve the overall spectator experience.

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