# SSD-Sized Thumb Drives The SanDisk 1TB USB-C Stick was Introduced by Western Digital at CES 2018 By Michael Hemsworth | Published 2018-01-13 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/1tb-usbc-stick References: [digitaltrends](https://www.digitaltrends.com/computing/western-digital-sandisk-usb-c-1tb-storage/) & [sandisk](https://www.sandisk.com/about/media-center/press-releases/2018/western_digital_unveils_new_solutions_to_help_people_capture_preserve_access_and_share_their_ever-growing_collections_of_photos_and_videos) The [SanDisk](https://www.trendhunter.com/trends/sandisk-desk-drive) 1TB USB-C Stick was introduced as the latest computer accessory by [Western Digital](https://www.trendhunter.com/trends/4tb-uhs) at CES 2018 to provide users with the ability to carry all their data with them at all times in a compact device. Presently in the prototype stage, the drive incorporates [USB-C connectivity](https://www.trendhunter.com/trends/adata-sc730), which would make it suitable for use with computers but also smartphones and other mobile devices. This would enable users to backup their data without the need for a traditional PC or laptop to expand their mobile capabilities. The SanDisk 1TB USB-C Stick has been revealed with little information made available including pricing, availability or read/write speeds. However, given the USB-C port is capable of supporting up to 5Gbps transfer speeds, we could see similar specs come about in the near future. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 41% | Activity: 55% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### Why This Trend Is Growing - **Compact Data Storage:** The introduction of the SanDisk 1TB USB-C Stick highlights the trend of compact data storage solutions, allowing users to carry all their data with them in a small device. - **USB-C Connectivity:** The incorporation of USB-C connectivity in the SanDisk 1TB USB-C Stick signifies a trend towards universal connectivity, enabling the use of the drive with computers, smartphones, and other mobile devices. - **Mobile Backup Solutions:** The SanDisk 1TB USB-C Stick showcases the trend of mobile backup solutions, providing users with the ability to backup their data on-the-go without the need for a traditional PC or laptop. ### Industries Being Reshaped - **Technology:** The technology industry can benefit from the disruptive innovation opportunity of developing more compact and versatile data storage solutions, like the SanDisk 1TB USB-C Stick. - **Consumer Electronics:** The consumer electronics industry can explore the disruptive innovation opportunity of integrating USB-C connectivity into a wider range of devices to enhance compatibility and convenience for users. - **Data Backup and Recovery:** The data backup and recovery industry can leverage the disruptive innovation opportunity of creating more efficient and user-friendly mobile backup solutions like the SanDisk 1TB USB-C Stick. ## Related on Trend Hunter - [Large-Capacity Desktop Drives](https://www.trendhunter.com/trends/sandisk-desk-drive.md) - [Ultra-Compact Portable SSDs](https://www.trendhunter.com/trends/ultra-compact-ssd.md) - [Portable SSD Storage Devices](https://www.trendhunter.com/trends/ssd-storage-device.md) - [Ultra High-Capacity Storage Cards](https://www.trendhunter.com/trends/4tb-uhs.md) - [Ultra-Fast Pocket-Sized SSDs](https://www.trendhunter.com/trends/kingston-xs2000-ssd.md) - [Object-Resembling USB Drives](https://www.trendhunter.com/trends/sandisk-1.md) - [Micro-Sized Mobile Device SSDs](https://www.trendhunter.com/trends/planck-ssd.md) - [High-Capacity Portable SSDs](https://www.trendhunter.com/trends/crucial-x9-pro-2tb-ssd.md) - [Innovative High-Speed SSDs](https://www.trendhunter.com/trends/xs1000.md)