# Oxygenating Workout Apparel 1st Round's Innovative Workout Gear Boosts Oxygen Levels in Muscles By Laura McQuarrie | Published 2014-08-28 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/1st-round References: [1stround](http://www.1stround.com/) 1st Round's energyDNA technology brings something new to the world of athletic wear—in addition to being sweat and odor-proof, the workout wear has the ability to increase circulation and oxygen levels to muscles. This means that the body's energy levels are recycled, increasing endurance and decreasing fatigue. The startup workout wear company has been called "The next [Nike](https://www.trendhunter.com/trends/athletes-warmup-and-recovery)" by Business Insider, and the apparel has already been endorsed by Olympic Gold Medal Sprinter Shawn Crawford, as well as Jordan Campbell from the Kansas City Chiefs. The diverse range of apparel for men and women includes long and short sleeve shirts, tanks, shorts and leggings. As well as appealing to athletes, this [innovative workout gear](https://www.trendhunter.com/trends/set-active) works for anyone who likes to run, lift weights, play basketball or practice yoga from time to time. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 34% | Activity: 77% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Inventions](https://www.trendhunter.com/inventions) ## Key Themes ### Why This Trend Is Growing - **Oxygenating Workout Apparel:** Potential for disruptive innovation in the athletic wear industry by incorporating technology to increase oxygen levels in muscles and improve endurance. ### Industries Being Reshaped - **Athletic Wear:** Opportunity for disruptive innovation in the athletic wear industry by incorporating energyDNA technology to improve performance and comfort. - **Fitness Equipment:** Potential for disruptive innovation in the fitness equipment industry by developing workout gear that enhances oxygen circulation and reduces fatigue. - **Sports Performance:** Promising opportunities for disruptive innovation in the sports performance industry through the development of workout apparel that increases endurance and maximizes energy levels. ## Related on Trend Hunter - [Sleek Recovery-Aiding Activewear](https://www.trendhunter.com/trends/hologenix.md) - [Athletic Output-Analyzing Wearables](https://www.trendhunter.com/trends/nnoxx-one.md) - [High-Performance Women's Activewear](https://www.trendhunter.com/trends/legendary-capsule-collection.md) - [High-Performance Workout Apparel](https://www.trendhunter.com/trends/athleta-2.md) - [Revolutionary Activewear Fabrics](https://www.trendhunter.com/trends/coolia-activewear.md) - [Performance Functional Leggings](https://www.trendhunter.com/trends/tighties.md) - [Infrared Heat-Creating Clothing](https://www.trendhunter.com/trends/hologenix-1.md) - [Oxygenating Kinesiology Tapes](https://www.trendhunter.com/trends/kinesiology-tapes.md) - [Performance-Focused Athleisure Wear](https://www.trendhunter.com/trends/dicks-sporting-goods-1.md)