# Contemporary Boutique Gyms 1Rebel in London is a Former Office Turned Theatrical Luxury Gym By Rebecca Byers | Published 2015-04-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/1rebel References: [yatzer](http://www.yatzer.com/1rebel-gym-studioC102) & [studio-c102](http://www.studio-c102.com/project/1rebel/) Located in London's St. Mary Axe, this phenomenal gym is the first physical location for recently launched boutique gym brand 1Rebel. The project saw an 8,000-square-foot former office transformed into a luxury gym inspired by a night out with friends and infused with a sense of industrial glamour. Marketed toward the millennial generation, the boutique gym features a state of the art juice bar from London brand [Roots & Bulbs](https://www.trendhunter.com/trends/roots-farm-fresh-breakfast-products) and aims to make every group class an energetic affair that [feels more like an event](https://www.trendhunter.com/trends/fitness-rave). Each room is announced by a large marquee that make it seem like one is entering a theatre, while retrofitted exposed pipes give it the feeling of a hip Brooklyn restaurant. The innovative space is formed around a unique concept that is likely to transform the gym experience and influence traditional gym brands. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 89% | Activity: 90% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Boutique Gym Transformation:** Opportunity for gyms to transform former office spaces into unique and luxurious fitness experiences. - **Event-like Group Classes:** Disruptive innovation opportunity for gyms to create energetic group classes that feel more like events. - **Industrial Glamour Design:** Design trend of infusing industrial elements with glamorous touches in boutique gyms to create a unique and stylish atmosphere. ### Who This Affects Most - **Fitness Facilities:** Opportunity for fitness facilities to adopt the concept of transforming office spaces into boutique gyms for a competitive edge. - **Juice Bars:** Juice bar brands can partner with boutique gyms to offer state-of-the-art juice bars as a unique selling point. - **Interior Design:** Interior design industry can leverage the trend of infusing industrial and glamorous elements in gyms to create unique spaces that cater to the millennial generation. ## Related on Trend Hunter - [In-Gym Hotels](https://www.trendhunter.com/trends/in-gym-hotel.md) - [Hyper-Local Gym Ads](https://www.trendhunter.com/trends/made-for-london-life.md) - [Wellness-Focused Lifestyle Hubs](https://www.trendhunter.com/trends/health-club.md) - [Hybrid Fitness Boutiques](https://www.trendhunter.com/trends/hybrid-fitness-boutique.md) - [Ambitious Group Fitness Classes](https://www.trendhunter.com/trends/ambitious-group-fitness.md) - [Chic Contemporary Fitness Studios](https://www.trendhunter.com/trends/contemporary-fitness-studio.md) - [Stylish Outdoor Gyms](https://www.trendhunter.com/trends/stylish-outdoor-gym.md) - [Boutique Fitness Memberships](https://www.trendhunter.com/trends/elleto.md) - [In-Store Mixed-Reality Gyms](https://www.trendhunter.com/trends/worlds-smallest-gym.md)