# Footwear Campaign Launches Village PM 1PM MID Headlines the Brand’s Spring/summer 2026 Lineup By Amy Duong | Published 2026-03-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/1pm-mid References: [village-pm](https://village-pm.com/collections/all-shoes)  The [Village PM](https://www.trendhunter.com/trends/pokmon-travel-gear) 1PM [MID](https://www.trendhunter.com/trends/tactical-footwear-model) debuts as the centerpiece of the Paris-based brand’s Spring/Summer 2026 footwear campaign. Designed as a mid-top evolution of the label’s core silhouette, the shoe features a padded collar that dips lower at the back to improve comfort and ease of entry. The campaign also highlights two existing models, the original 1PM low-top and the canvas-based 1.30PM, expanding the brand’s lineup with variations suited for different materials and conditions. All three models incorporate Village PM’s Rubber Glove Technology, which wraps climbing-inspired rubber around the toe and heel to improve durability and grip. The construction is paired with the brand’s Asymmetrical Precision Fit system, intended to support board control and long-term wear. Colorways across the campaign include navy, forest night and ash tones, while the 1.30PM introduces rough canvas uppers designed to fade and soften over time. Image Credit: Village PM ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 68% | Activity: 41% | Freshness: 65% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Why This Trend Is Growing - **Climbing-inspired Footwear Design:** Integration of climbing-style rubber wraps and reinforced toe/heel elements suggests opportunities for hybrid urban-outdoor footwear that blends grip-focused durability with everyday style. - **Material-fading Canvas Aesthetics:** Canvas uppers engineered to fade and soften over wear point to product lines that emphasize lived-in patina as a design feature and long-term customer attachment. - **Asymmetrical Precision Fit Systems:** Footwear that uses asymmetrical fitting schemes indicates potential for tailored support solutions that enhance board control and reduce performance-related fatigue. ### Industries Being Reshaped - **Outdoor and Adventure Footwear:** Brands in this space could capitalize on rubberized grip technologies and mid-top silhouettes to serve consumers seeking durable, multi-terrain shoes that bridge sport and street. - **Sustainable Textile Manufacturing:** Manufacturers focusing on naturally aging canvases and low-impact dyeing present potential for supply chains that create desirable aesthetic evolution while minimizing environmental footprint. - **Sports Performance Technology:** Producers of performance insoles and support systems may find value in asymmetrical precision-fit integrations that target improved board control and prolonged wear comfort. ## Related on Trend Hunter - [Trail Running Sneakers](https://www.trendhunter.com/trends/cayl-x-new-balance.md) - [Minimalist Sneaker Collaborations](https://www.trendhunter.com/trends/jil-sander-x-puma.md) - [Mind-Body Performance Footwear](https://www.trendhunter.com/trends/nike-running-is-mental.md) - [Subtle City Racing Sneakers](https://www.trendhunter.com/trends/hoka-rocket-x-3-john-elliott.md) - [Table Tennis Sneakers](https://www.trendhunter.com/trends/marty-supreme-x-koyo-bear.md) - [Redefined Road Runner Sneakers](https://www.trendhunter.com/trends/hoka-mach-7.md) - [Performance Basketball Footwear](https://www.trendhunter.com/trends/basketball-iii.md) - [High-Stacked Non-Plated Sneakers](https://www.trendhunter.com/trends/adidas-hyperboost-edge.md) - [Bold Running Sneaker Releases](https://www.trendhunter.com/trends/adistar-xlg.md)