# Time-Based Body Lotions 1HOUR—AFTER is a First-of-Its-Kind Body Care Company for Athletes By Laura McQuarrie | Published 2023-07-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/1hourafter References: [thedieline](https://thedieline.com/blog/2023/6/30/1hourafter-creating-a-sense-of-urgency-through-packaging-design) & [1hourafter](https://1hourafter.com/) Ordinarily, [body care products](https://www.trendhunter.com/trends/body-hydrator) are meant to be applied for the benefits they provide and 1HOUR—AFTER stands out as a first-of-its-kind time-based body care company. With packaging and branding that conveys a sense of urgency, the brand creates products for everyday athletes that are formulated for [post-workout use](https://www.trendhunter.com/trends/sweat-it-out). The name of the brand itself associates the product with a short window of opportunity, while the wraparound lines on the product packaging reminds of a clock ticking down. While choosing [gym bag-friendly bottles](https://www.trendhunter.com/trends/travelfriendly-dry-body-oil) was essential for meeting the needs of the brand's core customer, 1HOUR—AFTER also opted for other details like a soft-touch matte finish and an eye-catching custom color that's seldom seen within the category. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 69% | Activity: 66% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Time-based Body Care:** The development of time-based body care products opens up opportunities for innovative formulations and targeted post-workout treatments. - **Urgency in Packaging:** The use of packaging that conveys a sense of urgency presents possibilities for creating unique and attention-grabbing branding concepts. - **Specialized Products for Athletes:** The market for body care products tailored specifically for athletes provides potential for brands to cater to their unique needs and preferences. ### Who This Affects Most - **Body Care:** The body care industry can explore new formulations and packaging concepts to create time-based products and capture athletes' attention. - **Packaging Design:** The packaging design industry can capitalize on the trend of conveying urgency through visually striking packaging to help brands stand out on the shelves. - **Sports and Fitness:** The sports and fitness industry can collaborate with body care brands to develop specialized products that enhance athletes' post-workout recovery and performance. ## Related on Trend Hunter - [Post-Gym Skincare Routines](https://www.trendhunter.com/trends/postgym-skincare.md) - [Portable Gym-Care Beauty Kits](https://www.trendhunter.com/trends/gymcare-kit.md) - [Recovery-Focused Skincare](https://www.trendhunter.com/trends/primark-performance-beauty.md) - [High-Performance Balancing Bodycare](https://www.trendhunter.com/trends/prepare-to-perform.md) - [Muscle Recovery Self-Care Collections](https://www.trendhunter.com/trends/muscle-recovery-selfcare.md) - [Athlete-Specific Skincare Lines](https://www.trendhunter.com/trends/body-care-for-athletes.md) - [Hybrid Body Care Brands](https://www.trendhunter.com/trends/hybrid-body-care-brand.md) - [Sporty Post-Workout Body Wipes](https://www.trendhunter.com/trends/hypergo.md) - [Cooling Body Sprays](https://www.trendhunter.com/trends/cooling-body-sprays.md)