# Time Change Energy Shots 5-hour ENERGY's 1-hour ENERGY Provides a Boost for Daylight Saving Time By Laura McQuarrie | Published 2025-03-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/1hour-energy References: [bevnet](https://www.bevnet.com/pr/2025/02/28/tiny-bottle-big-energy-5hour-energy-launches-1hour-energy-to-help-conquer-daylight-saving-time) & [5hourENERGY](http://www.5hourENERGY.com/)  [Daylight Saving Time](https://www.trendhunter.com/trends/daylight-saving) can leave people unaccustomed to the change in time and to help make the shift a little easier as the clock changes, 5-hour [ENERGY](https://www.trendhunter.com/trends/summer-smoothie-energy-shot) created 1-hour ENERGY. Knowing that people feel tired and need a boost, 5-hour ENERGY created its smallest innovation, a 0.5-ounce bottle with a grape flavor to tackle the yearly energy slump. For the second year in a row, 5-hour ENERGY is teaming up with rapper [Flavor Flav](https://www.trendhunter.com/trends/flavor-flavs-faves) for a campaign featuring a series of media appearances and activations. In The City That Never Sleeps on Monday, March 10th, commuters in New York may come across Flavor Flav. While many products are purpose-built to help people get over jet lag and gradually adjust to time changes, this fast-acting solution delivers an instant boost in the form of a shot. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 52% | Activity: 60% | Freshness: 36% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Micro-energy Boosters:** Convenient and fast-acting energy shots are providing consumers with quick energy solutions tailored for specific events like Daylight Saving Time. - **Celebrity Marketing Collaborations:** Collaborations with popular cultural icons, like Flavor Flav's partnership with 5-hour ENERGY, are creating memorable campaigns that resonate with targeted consumer demographics. - **Seasonal Energy Products:** Brands are innovating by creating limited-time products designed to address recurring seasonal shifts, offering tailored solutions for specific periods such as the transition during Daylight Saving Time. ### Where This Applies - **Energy Supplement Industry:** The rise of micro-energy boosters tailored for specific occasions is driving innovation within the energy supplement industry as companies explore more targeted formulations. - **Marketing and Advertising:** The integration of cultural figures into advertising campaigns showcases the evolving landscape of marketing where personality and performance are linked to product success. - **Seasonal Consumer Products:** Innovation in seasonal products is expanding, with companies increasingly addressing time-based consumer needs such as energy boosts during Daylight Saving adjustments. ## Related on Trend Hunter - [Glow-in-the-Dark Energy Shots](https://www.trendhunter.com/trends/5hour-energy-glow-motion.md) - [Smoothie-Like Energy Shots](https://www.trendhunter.com/trends/summer-smoothie-energy-shot.md) - [Tropical Flavored Energy Supplements](https://www.trendhunter.com/trends/tropical-flavored-energy-supplements.md) - [Full-Sized Energy Refreshments](https://www.trendhunter.com/trends/5hour-energy-drinks.md) - [Seasonally Flavored Energy Shots](https://www.trendhunter.com/trends/5-hour-energy-2.md) - [Tropically Flavored Energy Shots](https://www.trendhunter.com/trends/extra-strength-5hour-energy.md) - [Spiced Fruit-Forward Energy Shots](https://www.trendhunter.com/trends/five-hour-energy.md) - [Energy Beverage Additions](https://www.trendhunter.com/trends/5-hour-energy.md) - [Candy-Flavored Energy Shots](https://www.trendhunter.com/trends/5hour-energy-tasty-caffeine.md)