# New Year's Beverage Promotions 7-Eleven Will Sell 19-Cent Coffee and Water on New Year's Day By Katherine Pendrill | Published 2018-12-30 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/19cent-coffee References: [delish](https://www.delish.com/food-news/a25709322/7-eleven-19-cent-coffee-new-years-day/) & [prnewswire](https://www.prnewswire.com/news-releases/7-eleven-rings-in-2019-with-19-cent-coffee-7-select-pure-bottled-water-300770200.html) 7-Eleven knows that most people are bound to start 2019 with a big of a hangover, which is why the chain is offering 19-cent coffee and water for all of New Year's Day. Beginning 12:01AM on New Year's Day—which may still be peak party hour for most people—7-Eleven will begin selling medium cups of fresh brewed coffee and one-liter bottles of 7-Select Pure water for just 19-cents apiece. The catch is that in order to take advantage of the 19-cent coffee and water, consumers will have to sign up for 7-Eleven's loyalty program, 7Rewards. Once the app is downloaded, consumers will be able to access the redeemable coupon. Best of all, any 19-cent coffee or water purchased on New Year's Day counts towards the chain's ongoing 'Buy Six, Get The Seventh Free' drink offer. Image Credit: *7-Eleven.* ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 52% | Activity: 65% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What's Driving This Trend - **Discounted New Year's Day Beverages:** Offering heavily discounted beverages on New Year's Day can attract customers and boost sales for businesses. - **Loyalty Program Incentives:** Using a loyalty program to provide exclusive deals and rewards can increase customer engagement and loyalty. - **Promotional Continuity:** Creating promotions that align with existing loyalty programs can encourage repeat purchases and customer retention. ### Who This Affects Most - **Convenience Store:** Convenience stores can leverage discounted promotions and loyalty programs to drive traffic and increase customer loyalty. - **Food and Beverage:** The food and beverage industry can offer New Year's Day promotions to attract customers and generate sales during a traditionally slow period. - **Mobile Apps:** Companies that develop mobile apps for loyalty programs have an opportunity to capitalize on the growing demand for convenient digital discounts and rewards. ## Related on Trend Hunter - [Festive Convenience Store Coffees](https://www.trendhunter.com/trends/holiday-coffee.md) - [Spring Beverage Menus](https://www.trendhunter.com/trends/springtime-beverage-lineup.md) - [Celebratory Retailer Coffee Campaigns](https://www.trendhunter.com/trends/7eleven-coffeetogo.md) - [Festive Convenient Store Offerings](https://www.trendhunter.com/trends/food-beverages.md) - [Free Summer Drink Offers](https://www.trendhunter.com/trends/free-slurpee-day.md) - [Daylight Savings Coffee Promotions](https://www.trendhunter.com/trends/international-delight-and-7eleven.md) - [Convenience Store Birthday Promotions](https://www.trendhunter.com/trends/slurpee-day-promotion.md) - [Celebratory Convenience Market Menus](https://www.trendhunter.com/trends/new-food-items.md) - [Convenience Store Holiday Beverages](https://www.trendhunter.com/trends/winter-wonderland-cocoa.md)