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# Chic Boy Scout Captures
The 1985 Vogue Hommes International Shoot is Retro-Infused

By Jana Pijak | Published 2012-03-21 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/1985-vogue-hommes-international
References: [malemodelscene.net](http://www.malemodelscene.net/editorial/johnny-george-vogue-hommes/) & [abonnement.voguehommes](http://abonnement.voguehommes.com/fr/)

The ‘1985’ [Vogue Hommes International](https://www.trendhunter.com/trends/no-rules-club) editorial is featured in the high fashion publication’s Spring/Summer 2012 issue. Starring model Johnny George, this striking portrait series shines a light on retro-infused menswear styles and quirky embellished accessories. From [sleek tailoring](https://www.trendhunter.com/trends/louis-vuitton-fall-2026) to a youthful use of pin and button accessories, model Johnny channels a fashionable boy scout.

Captured by the lens of the legendary fashion photographer Alasdair McLellan, this bold editorial dares to stand apart from the crowd. Dressed in a versatile wardrobe of button-adorned ensembles, Johnny wears distressed denims, sleek shirts and suited separates. A cross between camp leader and activist, the ‘1985’ Vogue Hommes International editorial styled by Oliver Rizzo, is a contemporary take on the classic retro-infused menswear styles of our past.

## Trend Insights (Trend Hunter)

- Score: 4.4/10
- Popularity: 68% | Activity: 55% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography)

## Key Themes

### What's Driving This Trend

- **Retro-inspired Fashion:** There is an opportunity for clothing brands to incorporate vintage or retro styles into their designs.
- **Accessory Makeovers:** An opportunity for businesses that make accessories to incorporate quirky embellishments and buttons into their designs.
- **Youthful Nostalgia:** Companies that offer products that tap into the nostalgic memories of youth can appeal to nostalgic millennials and gen Xers.

### Who This Affects Most

- **Fashion:** Clothing brands can take advantage of the trend for retro-inspired fashion and use it to create unique designs that tap into nostalgic memories.
- **Accessories:** Accessory businesses can add quirky buttons and embellishments to their products to make them stand out and appeal to consumers looking for something different.
- **Marketing and Advertising:** Businesses that develop marketing campaigns targeting the millennial and gen X demographic can tap into the trend for youthful nostalgia, thereby enhancing their ROI.

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