# Monster Burgers The 198-Pound Hamburger Cooked Up by Sydney Cafe By Katie Cordrey | Published 2010-06-10 | World Source: Trend Hunter, https://www.trendhunter.com/trends/198-pound-hamburger References: [today.msnbc.msn](http://today.msnbc.msn.com/id/37551522/ns/today-today_food_and_wine/?GT1=43001) & [jumpinganaconda](http://jumpinganaconda.com/2010/06/here’s-the-beef-a-198-pound-burger/) Joe and Iman El-Ajouz may have cooked their way into the Guinness Book of Records with a monster 198-pound hamburger. The [world’s largest monster burger](https://www.trendhunter.com/trends/world-burger-tour-competition) breaks the standing record of 185 pounds that was set in Michigan, USA in 2009. Some 180 pounds of [minced meat](https://www.trendhunter.com/trends/triple-juicy-burger) is held together with 120 eggs, sandwiched in a 45-pound bun and garnished with over four pounds of lettuce and sixteen tomatoes. The 198-pound hamburger was topped off with about a pound of barbecue sauce. The burger will be on the menu over the next year and sell for about $1,200. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 31% | Activity: 91% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Regional](https://www.trendhunter.com/regional) ## Key Themes ### Why This Trend Is Growing - **Gastronomical Monsters:** There is potential for restaurants to create innovative menu items that focus on larger-than-life, record-breaking food creations. - **Record-breaking Food Creations:** There is potential for businesses to create competitions and events surrounding the creation and consumption of world record-breaking foods, drawing in customers and media attention. - **Massive Marketing Stunts:** There is potential for businesses to use large food creations as an attention-grabbing marketing stunt, drawing in customers and creating viral content for social media. ### Industries Being Reshaped - **Hospitality:** Restaurants and hotels could take advantage of the trend by creating menu items and events specifically centered around massive food creations, drawing in customers and creating buzz. - **Food and Beverage Manufacturing:** Food companies could create new products, such as giant buns or new condiments, for use in creating massive food creations and to supply the demand from restaurants and events. - **Marketing and Advertising:** Advertising and marketing agencies could work with businesses to create large-scale food creations as part of a creative marketing campaign, taking advantage of viral content and social media sharing. ## Related on Trend Hunter - [Cheesy Quad-Patty Burgers](https://www.trendhunter.com/trends/king-yeti-super-one-pound-beef-burger.md) - [Cheesy Quad-Patty Burgers](https://www.trendhunter.com/trends/crown-the-one-pounder.md) - [Indulgent Seasonal Celebration Burgers](https://www.trendhunter.com/trends/burger-king-2324-top.md) - [Japanese Wrestling QSR Burgers](https://www.trendhunter.com/trends/baby-body-burger.md) - [Loaded Maitake Mushroom Burgers](https://www.trendhunter.com/trends/konya-wa-maitake-burger.md) - [Indulgent Halloween Burger Menus](https://www.trendhunter.com/trends/mega-monster-burger.md) - [Upsized QSR Burgers](https://www.trendhunter.com/trends/upsized-burger.md) - [QSR Eating Contest Promotions](https://www.trendhunter.com/trends/one-pounder-challenge-2025.md) - [Big Appetite-Satisfying Burgers](https://www.trendhunter.com/trends/big-arch.md)