# 70s-Inspired Outerwear Collections The Fjällräven 1974 Expedition Series Includes Four Styles By Michael Hemsworth | Published 2020-12-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/1974-expedition-series References: [hiconsumption](https://hiconsumption.com/fjallraven-1974-expedition-series-winter-jackets/) & [fjallraven](https://www.fjallraven.com/us/en-us/expedition-series) The [Fjällräven](https://www.trendhunter.com/trends/fjallraven-and-goretex) 1974 Expedition Series has been unveiled by the brand as a new lineup of outerwear options for avid explorers and outdoor adventurers alike that will keep them prepared in a stylish manner when the temperature drops. The collection consists of four models to choose from including the Expedition Pack Down Hoodie, the Expedition Pack Down Jacket, the Expedition Pack Down Jacket and the Expedition Latt Hoodie. Each of the styles are inspired by the brand's inaugural offerings from the 1970s to keep them feeling stylishly ready to brave the elements. The Fjällräven 1974 Expedition Series is priced starting at $200 and includes a range of options for explorers or urbanites alike who might be in need of similar technical capabilities without losing sight of style preferences. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 76% | Activity: 62% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### Why This Trend Is Growing - **Retro-inspired Outerwear:** There is an opportunity to create a line of outerwear inspired by past decades that combines style and function. - **Technical Outerwear Collections:** Brands can explore options to create outerwear with technical capabilities for exploration or city life that also looks fashionable. - **Customizable Outerwear:** There is an opportunity to offer customizable outerwear options for those looking to personalize their style while still getting the necessary technical features. ### Industries Being Reshaped - **Outdoor Apparel:** Outdoor apparel companies can expand their offerings by creating collections that cater to the needs of explorers while still being fashionable. - **Fashion Apparel:** Fashion companies can explore creating technical outerwear collections that do not sacrifice style for function. - **Sportswear Apparel:** Sportswear companies can create outerwear options that cater to those who need technical features for their outdoor activities as well as those looking for fashionable options for city life. ## Related on Trend Hunter - [90s-Style Winter Parkas](https://www.trendhunter.com/trends/hmlyn-baltoro-jacket.md) - [Autumnal Inclement Weather Jackets](https://www.trendhunter.com/trends/fjallraven-and-goretex.md) - [Timeless Winter Outwear](https://www.trendhunter.com/trends/fall-and-winter-line.md) - [Extreme Insulation Winter Jackets](https://www.trendhunter.com/trends/shackleton-fuchs-down-jacket.md) - [Fall Fleece Apparel](https://www.trendhunter.com/trends/fall-fleece-collection.md) - [High-Performance Waterproof Outdoor Collections](https://www.trendhunter.com/trends/waterproof-outdoor-collection.md) - [Adventure-Ready Durable Apparel](https://www.trendhunter.com/trends/explore-collection.md) - [Elegant Love-Inspired Outwear](https://www.trendhunter.com/trends/expedition-for-love.md) - [Outdoor Apparel Capsules](https://www.trendhunter.com/trends/supreme-x-marmot.md)