# Illustrated Sportswear Editorials Reebok's Collaborative Series Tributes Athletic 1970s Fashion By Riley von Niessen | Published 2016-08-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/1970s-fashion References: [highsnobiety](http://www.highsnobiety.com/2016/08/18/reebok-garbstore-fw16) & [reebok](http://reebok.com) [Reebok](https://www.trendhunter.com/trends/reebok-x-anine-bing) Classic collaborated with Garbstore, a retail store located in London, England, to create a collection of sportswear that draws from 1970s fashion for a contemporary adaptation. In order to relay its 1970s fashion inspiration to the public and show of its new styles, the two companies created an unconventional editorial that depicts a long-haired illustrated male model. Included in the collection are a series of [tracksuits, sneakers](https://www.trendhunter.com/trends/reebok-2025) and branded long-sleeves and t-shirts. Again honoring the 1970s fashion inspiration, Reebok Classic is sure to promote sneaker models that were popular during the time, with its 'Phase II Runner' and 'Classic Leather' in the mix. In addition to this, the majority of the apparel utilizes [muted color palettes](https://www.trendhunter.com/trends/song-for-the-mute-adidas) and simplistic retro branding, making for a nostalgic collection that's versatile to wear. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 78% | Activity: 45% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Sports Fashion Revival:** Opportunity for fashion brands to collaborate with sportswear companies to create updated vintage fashion pieces. - **Illustrative Advertising:** Opportunity for companies to use unconventional illustrated editorials to promote products and services. - **Nostalgic Branding:** Opportunity for companies to create nostalgic collections with muted color palettes and simplistic retro branding. ### Sectors Adopting This - **Fashion:** Fashion brands can collaborate with sportswear companies to create updated vintage fashion pieces. - **Advertising:** Companies can use unconventional illustrated editorials to promote products and services. - **Sportswear:** Sportswear companies can create nostalgic collections with muted color palettes and simplistic retro branding. ## Related on Trend Hunter - [Nostalgic Timeless Sports Apparel](https://www.trendhunter.com/trends/reebok-x-anine-bing.md) - [Vintage-Inspired Apparel Capsules](https://www.trendhunter.com/trends/reebok-x-kodak.md) - [Contemporary Functional Athleticwear](https://www.trendhunter.com/trends/reebok-x-danielle-guizio.md) - [Heritage Streetwear Collaborations](https://www.trendhunter.com/trends/reebok-obey.md) - [Functional Contemporary Sneakers](https://www.trendhunter.com/trends/reebok-x-white-mountaineering.md) - [Y2K-Inspired Collections](https://www.trendhunter.com/trends/reebok-x-juicy-couture.md) - [Game Console Sneaker Designs](https://www.trendhunter.com/trends/playstationinspired-sneaker.md) - [Celebratory Shoe Anniversary Drops](https://www.trendhunter.com/trends/club-c-85-vintage.md) - [Effortless Workout Fashion Capsules](https://www.trendhunter.com/trends/set-active.md)