# Homage-Paying Handcrafted Ales 21st Amendment Brewery & Peet’s Coffee Launch the 1966 Coffee IPA By Grace Mahas | Published 2020-01-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/1966-coffee-ipa References: [21st-amendment](https://www.21st-amendment.com/) & [21st-amendment](https://www.21st-amendment.com/) [21st Amendment Brewery and Peet’s](https://www.trendhunter.com/trends/potent-imperial-ipa) Coffee, two beloved San Francisco Bay Area craft beverage brands, joined forces for the first time with the launch of the 1966 Coffee IPA (6.8% ABV, 50 IBUs). Part of the 21st Amendment’s acclaimed “Insurrection Series,” this limited-edition beverage pays homage to the coffee bar's roots, which began in 1966. The 1966 Coffee IPA is handcrafted with Peet’s Ethiopian Super Natural and features a malt structure with defined bitterness. It boasts a [bold and full flavor profile](https://www.trendhunter.com/trends/big-mango-beer-hug) with notes of fruity blueberries and bright citrus from the Columbus, Citra, Amarillo, and Centennial hops. The limited-edition ale will be released nationally across 28 states starting February 1, 2020, and comes in 12-ounce cans of six-packs and draft. Image Credit: 21st Amendment Brewery and Peet’s Coffee ## Trend Insights (Trend Hunter) - Score: 0.5/10 - Popularity: 1% | Activity: 4% | Freshness: 9% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Craft Beverage Collaboration:** Craft beverage brands collaborating to create unique and innovative beer flavors. - **Coffee-infused Beers:** The emergence of coffee-infused beers as a popular trend in the craft beer industry. - **Limited-edition Releases:** Breweries creating limited-edition beers to generate excitement and demand among consumers. ### Where This Applies - **Craft Beer:** Craft beer industry can leverage coffee collaborations to create unique flavors and attract new customers. - **Coffee:** Coffee industry can explore partnerships with breweries to expand their product offerings and reach a new audience. - **Beverage Packaging:** Beverage packaging industry can capitalize on the demand for limited-edition releases by offering innovative packaging solutions for breweries. ## Related on Trend Hunter - [Potent Imperial IPAs](https://www.trendhunter.com/trends/potent-imperial-ipa.md) - [Trailblazing West Coast IPAs](https://www.trendhunter.com/trends/west-coast-ipas.md) - [Extra-Flavorful Artisan IPA Beers](https://www.trendhunter.com/trends/iron-hill-brewery-ipas.md) - [Summer-Centric Hoppy Pilsners](https://www.trendhunter.com/trends/hoppy-pilsner.md) - [Seasonal Craft Beers](https://www.trendhunter.com/trends/galaxy-ripple-imperial-ipa.md) - [Cannabis-Inspired IPAs](https://www.trendhunter.com/trends/veritasty.md) - [Collaborative West Coast IPAs](https://www.trendhunter.com/trends/new-west-coast-ipa.md) - [Hoppy Beer-Like Coffees](https://www.trendhunter.com/trends/hopped-up-coffee.md) - [Playful Monster-Inspired Beer Labels](https://www.trendhunter.com/trends/wind-and-waves.md)