# Illustrated Cannabis Packaging 1964 Supply Co. Offers Artistic Imagery on Its Boxes and Jars By Mishal Omar | Published 2017-06-26 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/1964-supply-co References: [thedieline](http://www.thedieline.com/blog/2017/6/9/1964) & [ourawardsentry](https://www.ourawardsentry.ca/1964) 1964 Supply Co. is a new [cannabis brand](https://www.trendhunter.com/trends/green-dot-labs) that enlisted the creative agency One Twenty Three West to design the packaging for its products. The brand offers a variety of different cannabis strains with varying purposes and varying levels of THC in them, and each product is accompanied by an [illustration made by a different artist](https://www.trendhunter.com/trends/alas-pa-volar). Inside each box there is a small blurb that explains the bio for the artist that is featured on the box, as well as a brief explanation about the inspiration behind the artwork the box displays. The use of art in 194 Supply Co.'s packaging, as well as a blurb inside the boxes about the artwork, creates a more [interactive packaging experience](https://www.trendhunter.com/trends/the-summer-6pack) for the consumer. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 63% | Activity: 57% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Art-inspired Packaging:** Embracing artistic imagery on packaging creates a more immersive and engaging consumer experience. - **Cannabis Branding:** Designing unique and artistic packaging can help cannabis brands differentiate themselves in the market. - **Consumer Interaction:** Including artist bios and explanations of artwork in packaging fosters a deeper connection between consumers and products. ### Industries Being Reshaped - **Cannabis:** The cannabis industry can leverage art-inspired packaging to enhance brand identity and attract more customers. - **Creative Agency:** Creative agencies have the opportunity to collaborate with cannabis brands in designing artistic packaging that tells a story. - **Retail:** Retailers can benefit from offering cannabis products with visually appealing and interactive packaging, enhancing the overall shopping experience. ## Related on Trend Hunter - [Nostalgic Art-Inspired Cannabis Branding](https://www.trendhunter.com/trends/kristofferson-san-pablo.md) - [Clear Effects-Driven Packaging](https://www.trendhunter.com/trends/miss-grass.md) - [Scratch-and-Sniff Canabis Stickers](https://www.trendhunter.com/trends/cannabis-stickers.md) - [Discreet Cannabis Gift Boxes](https://www.trendhunter.com/trends/gift-of-weed.md) - [Video Game-Themed Cannabis](https://www.trendhunter.com/trends/time-machine-is.md) - [Recyclable Cannabis Packaging](https://www.trendhunter.com/trends/aviation-cannabis.md) - [Carnival-Style Cannabis Packaging](https://www.trendhunter.com/trends/pre-packaged-flower.md) - [Advocate-Themed Cannabis Branding](https://www.trendhunter.com/trends/best-blnz.md) - [Illustrative 420 Campaigns](https://www.trendhunter.com/trends/420-campaign.md)