# Copying 1960s Product Design Braun Products the Secrets to Apple Success By aaron high | Published 2008-08-16 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/1960s-braun-products-hold-the-secrets-to-apples-future References: [gizmodo](http://gizmodo.com/343641/1960s-braun-products-hold-the-secrets-to-apples-future) A very interesting look into the honest, functional, and trend changing design of [Apple](https://www.trendhunter.com/trends/apple-drip) and where it’s design aesthetic comes from. While most people credit Apple’s Jonathon Ive with leading this revolution of design, this article points to the influences of vintage [Braun](https://www.trendhunter.com/trends/braun-wireless-earbuds) products and most notably product designer Dieter Rams’ work. From philosophy to execution these two designers are spot-on similar. Is this homage or plagiarism? My opinion is good design is recycled. I know you’ve heard it a million times but in an age where no idea is new, a tastefully executed design in the vain of a timeless design deserves it’s own recognition. At the same time we need to recognize where the inspiration comes from and not forget to give it the dues it is owed. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 86% | Activity: 38% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### What Makes This Trend Stand Out - **Retro-inspired Design:** The trend of designing products with a vintage aesthetic, similar to 1960s designs, and incorporating modern functionality. - **Acknowledging Design Influence:** Acknowledging and giving credit to influential designers who inspired current design trends. - **Good Design Is Recycled:** The trend of reusing timeless design elements and executing them in a tasteful, modern way. ### Sectors Adopting This - **Consumer Electronics:** Consumer electronics companies could incorporate retro-inspiration into their product designs to create a unique aesthetic for their products while tapping into nostalgia. - **Furniture Design:** Furniture designers could incorporate vintage design elements into modern furniture designs for a unique and functional aesthetic. - **Automotive Design:** Automakers could utilize retro-inspired design elements to create unique and stylish designs for their vehicles. ## Related on Trend Hunter - [Industrial Design Earbuds](https://www.trendhunter.com/trends/braun-wireless-earbuds.md) - [Computer-Inspired Coffee Makers](https://www.trendhunter.com/trends/apple-drip.md) - [Next Generation Art Designs](https://www.trendhunter.com/trends/designers-of-tomorrow.md) - [Nostalgic Desktop Computer Designs](https://www.trendhunter.com/trends/macintosh-computer-concept.md) - [Industrial Design Radio Concepts](https://www.trendhunter.com/trends/radio-desk.md) - [Digital Craft Platforms](https://www.trendhunter.com/trends/apple-and-design-miami.md) - [Vibrant Sharp-Edged Phones](https://www.trendhunter.com/trends/iphone-brutal.md) - [Tech-Infused Analog Radios](https://www.trendhunter.com/trends/retro-aesthetics-and-modern-technology.md) - [Minimalist Wireless Speaker Concepts](https://www.trendhunter.com/trends/minimalist-wireless-speaker.md)