# Fashion Collaborative Lifestyle Sneakers GANNI Updates Two of New Balance's 1960Rs for 2023 By Amy Duong | Published 2023-08-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/1960r References: [highsnobiety](https://www.highsnobiety.com/p/ganni-new-balance-collab-2023/) [GANNI](https://www.trendhunter.com/trends/fresh-foam) works in collaboration with [New Balance](https://www.trendhunter.com/trends/ganni-x-new-balance-1906l) to present two new iterations of the iconic NB 1960R sneaker model. It is also joined by an additional RC30 sneaker in a single bi-color design language -- all of these are designed with bright yellow accents. The shoes made their first appearance to the public on August 10th during the Spring/Summer 2024 runway show by GANNI that walked down the runways of Copenhagen Fashion Week. The choice of yellow is to channel a sense of optimism, which is aligned with the brand language of GANNI. The [collaborative shoes](https://www.trendhunter.com/trends/aged-well) have a retro tongue and bright attitude as the 1960s have a tonal look made from mesh and plastic overlays. The RC30 is half yellow and half black. Image Credit: New Balance ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 58% | Activity: 48% | Freshness: 17% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What Makes This Trend Stand Out - **Collaborative Sneaker Designs:** The collaboration between GANNI and New Balance on new iterations of the classic NB 1960R sneaker model showcases the trend of fashion brands teaming up with athletic footwear companies. - **Bright Accent Sneakers:** The use of bright yellow accents in the GANNI x New Balance collaborative sneakers reflects a current trend in footwear design for eye-catching, vibrant details. - **Retro-inspired Aesthetic:** The inclusion of retro tongue and tonal looks in the GANNI x New Balance sneakers taps into the trend of nostalgia and vintage-inspired designs in fashion. ### Sectors Adopting This - **Fashion:** The collaboration between GANNI and New Balance highlights the ongoing trend of fashion brands partnering with other industries to create unique and innovative products. - **Athletic Footwear:** The GANNI x New Balance sneakers showcase the continued demand for stylish and fashionable athletic footwear, creating opportunities for disruptive innovation in the industry. - **Footwear Design:** The use of bright colors, retro aesthetics, and unique collaborations seen in the GANNI x New Balance sneakers sets the stage for disruptive innovation in the footwear design industry. ## Related on Trend Hunter - [Fusion Sporty Loafer Sneakers](https://www.trendhunter.com/trends/ganni-x-new-balance-1906l.md) - [Shiny Fashion-Forward Sneakers](https://www.trendhunter.com/trends/fresh-foam.md) - [Vibrant Tonal Collaborative Sneakers](https://www.trendhunter.com/trends/rc56.md) - [Collaborative Vibrant Sneaker Models](https://www.trendhunter.com/trends/rc56-sneaker.md) - [Neutral Tonal Lifestyle Footwear](https://www.trendhunter.com/trends/9060-sneaker-colorway.md) - [Bright Colorblocking Lifestyle Sneakers](https://www.trendhunter.com/trends/2002r-sneaker-5.md) - [Deep Green Collaborative Sneakers](https://www.trendhunter.com/trends/991v2-3.md) - [Vibrant Tonal Lifestyle Sneakers](https://www.trendhunter.com/trends/fluorescent-colorway.md) - [Collaborative 90s-Era Sneakers](https://www.trendhunter.com/trends/new-balance-x-mita-sneakers-mt580.md)