# Japanese Heritage Canned Cocktails -196 Canned Cocktails Come in Two Flavors with a 6% ABV By Michael Hemsworth | Published 2024-02-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/196-canned-cocktails References: [grocerytrader](https://grocerytrader.co.uk/lucozade-and-ribena-producer-suntory-beverage-and-food-gbi-enters-rtd-alcohol-market-with-unique-japanese-brand-196/) & [suntorybeverageandfood-europe](https://www.suntorybeverageandfood-europe.com/en-GB/gbi/)  The -196 canned cocktails are making their way into the UK market as a series of Japanese heritage-inspired beverages that build on the brand's success as a traditional alcoholic refreshment. The [ready-to-drink cocktails](https://www.trendhunter.com/trends/on-the-rocks-cans) are arriving in two flavors including Lemon and Grapefruit, which each have a 6% ABV. The drinks are named after their manufacturing process, which sees the namesake [fruits frozen in liquid nitrogen](https://www.trendhunter.com/trends/24-ices-frozen-cocktails) before being crushed into a powder and paired with vodka for a refreshing burst of flavor in every sip. Chief Operating Officer at [Suntory Beverage & Food GB&I](https://www.trendhunter.com/trends/suntorys-196-strawberry) commented on the arrival of -196 canned cocktails saying, "This launch marks a significant move for us into the ready to drink alcohol market and is part of a much bigger strategy for portfolio growth. We’re very proud of our Japanese heritage and honoured to be launching one of Suntory’s iconic brands in our business for the first time.” ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 43% | Activity: 37% | Freshness: 21% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Heritage-inspired Beverages:** These drinks reflect a growing consumer interest in products that celebrate and incorporate cultural heritage and traditional manufacturing processes. - **Ready-to-drink Innovation:** The convenience and premiumization of ready-to-drink cocktails are capturing market share by offering high-quality, flavorful alternatives to traditional alcoholic beverages. - **Liquid Nitrogen Processing:** Utilizing liquid nitrogen in the manufacturing process delivers a unique flavor profile, setting these products apart in the competitive beverage landscape. ### Sectors Adopting This - **Beverage Industry:** The introduction of these canned cocktails showcases a fusion of traditional techniques and modern convenience, appealing to both heritage enthusiasts and busy consumers. - **Alcoholic Drinks Market:** This launch into the ready-to-drink segment highlights a disruptive shift towards easy-to-serve, quality alcoholic beverages that cater to evolving consumer preferences. - **Food and Beverage Technology:** Advanced processing methods like liquid nitrogen freezing offer new opportunities for innovation in flavor development and product differentiation within the industry. ## Related on Trend Hunter - [Fruit-Forward RTD Vodka Seltzers](https://www.trendhunter.com/trends/combo-flavor-variety-pack.md) - [Berry-Forward Vodka Seltzers](https://www.trendhunter.com/trends/suntorys-196-strawberry.md) - [Mixologist-Grade Canned Cocktails](https://www.trendhunter.com/trends/be-canned-cocktails.md) - [Bar-Inspired High-ABV Cocktails](https://www.trendhunter.com/trends/funkin-cocktails-double-shot.md) - [Crafty Canned Cocktails](https://www.trendhunter.com/trends/crafty-canned-cocktail.md) - [Golden Canned Shochu Cocktails](https://www.trendhunter.com/trends/iyoshi-cola-sour.md) - [Canned Sake Cocktails](https://www.trendhunter.com/trends/sakebomb.md) - [Bar-Strength Canned Cocktails](https://www.trendhunter.com/trends/fullstrength-cocktails.md) - [Retro RTD Cocktails](https://www.trendhunter.com/trends/rtd-bikini-island.md)